The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Profit is the oxygen in your business. Without it you will die... When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly. This is one...

The first team retreat I held 7 years ago cost me $5,000 and make me absolutely nothing in return - zilch. Sometimes lessons are learned the hard way but today I want to answer the question once and for all. Are team retreats a waste of money? I’m going to cover the top 5 things you can do to ensure you have a successful team retreat, what to do, what not to do, and the stories behind how I’ve learned these lessons along the journey so far. As you’re listening, ask yo...

From $500K/month and zero profit to 7 figures and 20% profit in 5 months. Those are the kinds of results our guest of honor, Neil Twa, gets for his clients. He shares about this case study (and other examples of his Amazon FBA expertise) in this episode. Neil's our first repeat guest and his previous episode (#22 - How Neil Twa “Found” $100M+ In Amazon FBA Sales) remains among our top 3 downloaded episodes. This time he talks about his holiday strategy for his Amazon FBA clients, w...

You're going to come away from this episode with a whole new way of looking at Facebook Ads. Guaranteed. In fact, Dave Bass bet me $100 that I'd never heard of his method for testing Facebook Ad audiences. He kept his money. This episode (Part 2 of 2) dives right into Dave's unique (and effective) methods for scaling, audiences, going from a small budget to a large budget, and even a way to make naming conventions do double-duty. If you haven't watched Part 1, go watch it and then come bac...

If you're struggling with getting Facebook Ads to work for you, you'll want to tune in. This is a Facebook Ads methodology like nothing you've ever seen before. Special Guest, Dave Bass, is a paid media buyer and all-around Facebook Ads master and his unique approach (that you can copy) allows you to spend more on ads without seeing the diminishing returns that you would usually see as you raise your budget. But that's not all. Dave also talks about how he has built a "library" of creative...