How To Start Up by FF&M

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How to turn a viral moment into a global brand with Vivien Wong, Little Moons

2026-09-0830:01

How do you turn viral attention into lasting business growth? Juliet talks to Little Moons co-founder Vivien Wong about what happens when a brand suddenly goes viral, how to scale without compromising your product, and how to turn a moment of visibility into long-term customer loyalty. Vivien co-founded Little Moons with her brother Howard in 2010, spending years building demand for mochi ice cream through restaurants before taking the brand into retail. Today, Little Moons is sold in 38 coun...

How to never make a bad hire again with Joe Woodward, Vizzy

2026-08-2534:38

Joe talks to Juliet about what founders should really look for when hiring, where traditional recruitment falls short and how to use AI without losing the human judgement that helps you spot exceptional people. If you're making your first hires, struggling to spot real potential or wondering how AI should fit into your recruitment process, this episode is for you. Joe Woodward is co-founder of Vizzy, a hiring platform reimagining the CV for the next generation of talent. Four years in, Vizzy...

How to get Steven Bartlett to invest with Bethan Higson, Mother Root

2026-08-1135:21

One of the biggest pieces of advice you'll hear as a founder is to find a gap in the market. But what if the real opportunity isn't finding a gap at all, it's solving a problem you've experienced yourself? After more than a decade in the wine industry, Bethan Higson became frustrated by the alcohol-free options available during her first pregnancy. Rather than trying to recreate wine or spirits, she wanted to create something entirely different: a drink that delivered the same complexity, rit...

How to build a brand through PR & VIP, with Kate Halfpenny, Halfpenny London

2026-07-2831:35

Before Kate Halfpenny designed wedding dresses, she dressed Kate Moss, Rihanna and Cate Blanchett for a living. That client list didn't just shape her design eye, it built her a reputation before she'd designed a single dress for the public. When a commission for actress Emilia Fox in 2005 became the foundation of Halfpenny London, Kate already understood something most founders take years to learn: proximity to the right person, at the right moment, is one of the most powerful and least cont...

How a career built on calm couldn't fix her own insomnia with Hayley Dawes, Dreem Distillery

2026-07-1431:48

Every guest on this podcast talks about looking after yourself and your sleep when starting a business so I was keen to speak to someone who has first hand experience in losing it, how to get it back & making a business from it too. Hayley Dawes spent years designing beautiful, calming homes for other people. She couldn't find a moment of that calm for herself. A mother of four and a long-time entrepreneur, Hayley battled chronic insomnia that began to affect every part of her...

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