Brand You Personal Branding

Some people think I'm anti-AI. I'm not. I just rebuilt my entire website with it in three days, and that was the smallest thing I did last week. In this episode I read you this week's Letter, four things I rebuilt with AI in record time, plus a recap of the three October Letters. Then I try something new: a director's cut, where I walk through how I actually wrote this issue and the reasoning behind every choice, from the one call to action I lead with to why I just send people a Zoom link instead of a landing page. Join me live Thursday, November 5 at 1pm ET for a new presentation: Unmistakably You: The CopyProof Way to Write, Market, and Persuade in the Age of AI. Limited seats, no replay. Register here » The October Letters: [#55] The Obituary of Mike Kim [#56] Learning How I Learn Changed My Life [#57] Are We Just Copying Each Other's Homework and All Working for Meta? Take the Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes. Take the free Idea to IP Assessment » Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for your brand, message, and IP, with direct access to me. Apply here » Get my books: You Are the Brand (Wall Street Journal bestseller): my book on personal branding and building a business around your name, your message, and your expertise. Own Your Brand, Own Your Career (with Andy Storch): personal branding for career professionals who want to take ownership of their career from the inside out. Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here » Social Media: Instagram LinkedIn

While I was in Dallas for work a few weeks ago, my mother's husband of 15 years, Chick, passed away at 90. My flight home took me, by coincidence, over his final resting place in Virginia.  Being in the sky grounds me. From 30,000 feet, everything that felt urgent an hour ago shrinks. The traffic, the buildings, the deadlines. The plane descends, and buildings enlarge. Cars speed up. Our minds shift to what we have to do on the ground. We clutch our phones, ready to switch off Airplane Mode.   I've spent several thousand hours in the air and window seat views help me hold two things at once: the big picture and boots on the ground.   Big pic: Chick made the most of life. He was a priest until 55, then made up for lost time with three marriages, haha. He never told a joke he didn't like!   Boots on turf: there is a memorial this week, family to be with, and later this year, a Christmas Day that would also have been his birthday.   If you feel buried in the day-to-day, find a window seat. If you feel a bit too up in the clouds, appreciate the boots on the ground impact of the people in your life. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com 1:1: Private Advisory for those who want a strategic partner for their brand, message, and IP, with direct access to me. Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller): my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch): personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4eDQXQN Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/

This is a look back at a year of writing the Mike Kim Letter every Tuesday, for one straight year. I talk about my inner creative, buried for a decade under writing for conversions, the daydream that pushed me to commit to being a writer, and 12 things I learned along the way that may help you in your own creative pursuits. Mentioned in this episode: The Artist's Way by Julia Cameron: https://amzn.to/4rkHJ1L Blackwing pencils: https://blackwing602.com/ Ryan Levesque: https://ryanlevesque.net/ Jeff Goins: https://goinswriter.com/ Dan Lievens: https://www.instagram.com/danlievens/ My Idea to IP Assessment (free): Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com 1:1 Private Advisory: Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP, with direct access to me. Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller): my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch): personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4eDQXQN Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Social Media: Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/

I don't remember a single bowl of the rice my mom made me growing up. That's exactly what's wrong with how most personal brands write and speak right now. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6 Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/

My best friend's fiancée said yes last month. Nobody at the engagement party called it a conversion. Holding an audience is a relationship. Like a real human one, it takes three completely different skills. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6 Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/