The Business & Pleasure of Flowers

356 Episodes

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Do It Even If Your Voice Shakes: Turning Fear Into Fuel

2026-09-2931:24

Episode 352: What if the thing holding your flower shop back isn’t the economy, your customers, or your competition—but fear? In this episode, Vonda and Lori get real about fear: from childhood worries about quicksand and stuffed animals coming to life (thanks, Scooby-Doo) to the very real fears that show up when you own a business. What if I raise my prices and customers stop buying? Can I really afford to hire someone? What if I show up on social media and people judge me? What if I ma...

Think One Level Up: How to Become the Employee Everyone Wants on Their Team

2026-09-2229:07

Episode 352: What does it actually look like to think like a leader—even when you’re not the boss? In this episode, Vonda and Lori unpack the idea of “thinking one level above your current role” and what that looks like in the real world of flower shops and the floral industry. It’s not necessarily about getting a new title or climbing a corporate ladder. Sometimes, moving up means becoming the person your team can count on—the one who spots a problem before it becomes a crisis, brings a...

You Can’t Control the Storm, But You Can Control Your Mindset

2026-09-1525:52

Episode 351: What do flight delays, a rainy team retreat, flower shop ownership, and a ship taking on water have in common? More than you might think. In this episode, Vonda and Lori are fresh off the Flower Clique team retreat and reflecting on what happens when you step away from the day-to-day, spend real time with your team, and create space for honest conversations. From one-on-ones that helped team members feel seen and heard to the reminder that everyone has their own littl...

Stop Competing and Start Profiting: The Numbers Every Florist Needs to Know with Derrick Myers

2026-09-0836:37

Episode 350: What does it really take to run a profitable flower shop? In this episode, Vonda and Lori sit down with floral industry CPA Derrick Myers of Crockett Myers to talk about the numbers that can make, or break, a flower shop. After more than 40 years working with florists, Derrick has seen firsthand where shops are losing money, where opportunities are being missed, and what the most profitable owners do differently. Derrick shares the unlikely story of how he went from studying chem...

Book the Ticket: Building a Flower Shop That Can Run Without You with Jenny and Charles Ingrum

2026-09-0134:24

Episode 349: What would happen if you actually left your flower shop and took the vacation? In this episode, Vonda and Lori sit down with floral industry power couple Jenny and Charles Ingrum (Jenny Ingrum AIFD • PFCI • EMC • AAF • CEJ and Charles Ingrum owner of Dr. Delphinium Dallas, TX) for a conversation about creativity, business, leadership, and building a life beyond the shop. Charles shares how he went from software and numbers to purchasing Dr. Delphinium—and how learning to work on ...

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