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From World Cup Momentum to Media Rights: Heidi Pellerano on Concacaf’s Commercial Model

2026-10-2750:51

Football across North America, Central America, and the Caribbean is entering a rare moment of opportunity with a World Cup on home soil, growing domestic leagues, emerging national teams, and increasing global attention. Heidi Pellerano, Chief Commercial Officer at Concacaf, joins Dave to explain what it means to commercialize a confederation made up of 41 member associations operating in dramatically different markets. She shares how Concacaf thinks about creating value across media, spons...

The “Share the Gains” Strategy Behind Drew Sheinman’s Sports Private Equity Firm

2026-10-2037:13

Money keeps pouring into sports, much of it chasing the same assets: teams, leagues, and media rights. Drew Sheinman, Founding Partner at Brand Velocity Group, is investing around them instead, with a model that gives 10% of his firm’s carried interest to the employees of the companies it buys. Drew joins Dave to explain how BVG works as an independent sponsor instead of a traditional fund, raising capital deal by deal from institutions, family offices, and athletes. He draws on a career spen...

The U.S. Open Tech Strategy: Temporary Infrastructure, AI, and 50TB of Championship Data

2026-10-1342:59

A U.S. Open can bring more than 200,000 fans to a golf course with no permanent network, limited infrastructure, and none of the technology you would expect at a major stadium. Anthony Santora, Managing Director of IT at the USGA, joins Dave to explain how his team turns that into a functioning championship operation. Anthony walks through what happens months before the first fan arrives, from planning the network and monitoring critical systems to deploying hundreds of access points and tele...

How NASCAR Is Using Netflix, YouTube, and Fan Data to Grow Fandom with Tim Clark

2026-10-0642:35

NASCAR has spent years experimenting with new platforms, content formats, race environments, and ways to understand its fans. But one of its biggest lessons has been knowing what NOT to change. Tim Clark, EVP and Chief Brand Officer at NASCAR, joins Dave to talk about the tension at the center of modern fan engagement: evolving how people discover, experience, and interact with a sport without losing the identity that made its most loyal fans care in the first place. He shares how NASCAR is t...

The Business of Olympic Sports: Julie Swarts on Funding, Leadership, and Athlete Support

2026-09-2940:44

Julie Fabsik-Swarts has spent her career on the much less visible side of sports: the funding, governance, safety, officiating, and infrastructure that determine whether athletes and entire sports have the opportunity to succeed. As President and CEO of the Diving Equipment and Marketing Association, Julie shares her learnings across gymnastics, Olympic and amateur sports, nonprofits, athlete safety, and now scuba diving. There are very different realities facing smaller sports organiza...

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