The Family Practice Podcast

116 Episodes

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116. The Marketing Shift That Actually Gets Ideal Patients Through Your Door

2026-09-2243:29

Dr. Matt Hill interviews Kristina Ebel, co-founder of PX & PWC, on building a scalable, parent-focused marketing system for pediatric and perinatal chiropractic practices. Kristina explains that effective marketing is every patient touchpoint—from social media "window shopping" and branding consistency to the first call, follow-up, in-office environment, and community events—all aimed at building trust and certainty for parents. They discuss balancing personality-driven content with...

115. Why Your Adult Patients Need More Than Structural Pain-Based Care

2026-09-1528:05

Dr. Tony Ebel frames this Family Practice Podcast episode as a clinical training on neurologically focused, subluxation-based “neurotonal” chiropractic care for adults, emphasizing lifetime care rather than short-term pain relief, maintenance-only plans, or purely X-ray–driven corrective care. Dr. Tony explains three stages of neurological dysfunction and says most adults present in exhaustion (“wound up but worn out”). He contrasts aggressive structural correction, which can improve X-rays b...

114. Preparing Mom's Nervous System for Birth: A Third Trimester Communication Guide

2026-09-0831:43

Dr. Allie Wright continues the pregnancy series by focusing on third-trimester and birth communication. Dr. Allie outlines changes to education to expand goals beyond pain and pelvic alignment into co-regulation and gas-and-brake nervous system patterns in birth to promote adaptability for unpredictable outcomes. ------ Links & Resources: THE PERINATAL EXPERIENCE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's P...

113. What Every Mom Is Really Asking You in the Consult Room (And How to Answer It)

2026-09-0141:58

Dr. Allie Wright interviews Dr. Sam Grimes of Foundations Chiropractic in Wisconsin on how becoming a mom reshaped her communication with moms in practice. Dr. Sam shares her shift from a pain-based model to pediatrics and perinatal care after two difficult births, and how her daughter Wren's seizures resolved quickly once INSiGHT scans revealed a C1 to C2 pattern, prompting her to go all-in on PX and neurotonal care. She covers addressing shame around birth outcomes, leading consults by list...

112. Decompression and Shockwave in a Family Practice? Here's My Honest Answer

2026-08-2525:33

Dr. Tony Ebel introduces the Family Practice Podcast and answers a chiropractic student’s question about whether a pediatric and family, subluxation-based cash practice needs to add decompression and shockwave to be financially viable. He explains why many practices add these services. He argues a true family practice doesn’t need them because it benefits from low-cost referrals, lower lead acquisition costs, high retention, and monthly recurring revenue from long-term family wellness plans. ...

#box-pro-ellipsis-179010543844131{-webkit-line-clamp:2;}The Family Practice Podcast