DiscoverBook Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane
Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane
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Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

Author: Allison Lane

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© 2026 Allison Lane Literary LLC

Description

The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3

117 Episodes
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Mid-Career Pivot & Reinvention for High‑Achieving Women - How to Outgrow the Life You Built with JJ Flizanes

Mid-Career Pivot & Reinvention for High‑Achieving Women - How to Outgrow the Life You Built with JJ Flizanes

2026-03-2432:46

Allison Lane and JJ Flizanes on career reinvention for high‑achieving women. Learn to recognize signals you’ve outgrown a role, reframe your professional identity, and take practical first steps toward a midcareer pivot. Key takeaways: how to spot readiness for change, mindset shifts to move from status to purpose, and tested first actions to explore new paths. Ideal for professionals planning a next chapter who want clear, actionable guidance. They unpack why so many brilliant women hesitate...
The Secret to Explaining What You Do Clearly with Allison Lane

The Secret to Explaining What You Do Clearly with Allison Lane

2026-02-2605:31

Your message isn’t too nuanced, it’s just not landing. This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested. Allison shares a quick action you can take to rewrite your intro and turn confusion into tell me more. Learn when to use outcomes instead of credentials. You can be brilliant and still be unclear. Smart people often describe their roles, titles, and process, but skip the result...
Traditional vs. Hybrid vs. Self-Publishing | Trena White

Traditional vs. Hybrid vs. Self-Publishing | Trena White

2026-02-2439:00

Traditional vs. hybrid vs. self-publishing: Which publishing path is right for your nonfiction book, budget, timeline, and professional goals? Trena White, co-founder of Page Two, joins Allison Lane to explain the differences between traditional publishing, hybrid publishing, and self-publishing, including author costs, creative control, book rights, distribution, and marketing responsibilities. Not all hybrid publishers offer the same services. Some provide professional editing, design, and ...
How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

2026-02-1907:06

If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table. In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust. You’ll learn the simplest way to reuse one proof point so new people can trust you faster, without posting more or sounding braggy. Time stamps: 00:00 Quickie intro + the mistake 00:20 Credibility is an asset, not a moment 00:40 Where proof must live...
SEO for Authors: Digital Presence Fixes that Get You Found with Sandra Scaiano

SEO for Authors: Digital Presence Fixes that Get You Found with Sandra Scaiano

2026-02-1738:27

Your reputation can be rock solid. And still, your online presence can make you look like a side hobby. On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities. You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI se...
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