DiscoverMarketing Without Social Media: The Website Success Show for Health & Wellness Professionals
Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals
Claim Ownership

Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals

Author: Jules White: Website & SEO Consultant & Educator

Subscribed: 12Played: 304
Share

Description

Love the work you do, but tired of pouring time into social media and getting very little back?

There is another way to bring in clients. When your website is found on Google, on maps and in AI search, it can do far more of the work for you.


This podcast is for health and wellness professionals who run their own practice and do most of their own marketing, even if they have a little help.


Therapists, counsellors, skin specialists, aesthetic and medspa practitioners, holistic and complementary therapists, nutritionists, coaches, physiotherapists, retreat hosts and training academies. You’re established in what you do, you need a steady flow of new clients, and you want to understand your marketing rather than hand it all over.


This show answers questions like:

  • How do I get found on Google when people search for what I offer near me?
  • How do I get recommended by ChatGPT and other AI search tools?
  • How do I market my practice without relying on social media?
  • How do I turn more website visitors into enquiries and bookings?
  • What should I actually put on my service pages, images and FAQs?
  • How do I make better use of the content I already have?


Each week, you’ll get:

  • Simple SEO, AI search (AEO/GEO) and conversion strategies you can put into practice
  • Website marketing guidance to help you attract the clients you love working with
  • Live website coaching sessions with real practitioners and business owners
  • Clear explanations of how Google, AI tools and online search really work


Hosted by Jules White, website and SEO consultant, founder of The Website Success Hub and a former beauty and wellness therapist. Jules helps practitioners build marketing that feels calmer and more human, so their website brings in the right people while they focus on the work they do best.

Social media is optional. Your website isn’t.

157 Episodes
Reverse
In this episode, Jules White is joined by brand messaging strategist Peta O’Brien-Day to talk about why so much traditional marketing feels uncomfortable for business owners who care about the people they help, such as physios and mental health professionals, and what a different approach can look like. Peta draws on her 15 years as a youth worker to explain how many common marketing methods treat people as objects to be pushed through a funnel rather than people with their own agency. She an...
In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems. Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive at first, until everyone realised it all sounded the same. She explains why a plain website that is genuinely yours beats a polished one that could belong to any business, and why many business own...
In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga. Jana's goal is simple: for her website to bring clients her way with less time spent on marketing. Jules looks at what's already working on her new site and picks out the practical changes that will help it do more. In this episode, Jules and J...
In this episode, Jules White steps away from the usual tips to share what has been on her mind over the last few weeks: a holiday that didn't end quite as planned, the pull of social media, feeling like a square peg, and a book that has changed how she thinks about marketing and growth. Jules talks about switching off completely on a week away in Crete, and how the work breakthroughs she half expected never arrived. What her brain needed was simply rest after a tough couple of years. On the l...
In this episode, Jules White explains how frequently asked questions, one of the most underused sections on a website, can grow your traffic, build your authority and increase your conversions, and why they matter more now that AI answers and AI Overviews pull directly from them. Jules shares a real example from a website visibility report she ran recently for a physiotherapy business, whose FAQ page was showing up for "sports massage" in both organic and AI search. From there she walks throu...
loading
Comments