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Evoke Greatness Podcast

Evoke Greatness Podcast

Author: Sonnie Linebarger

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Do you have an insatiable hunger for growth, knowledge, and elevating how you show up in business and in life?


Are you curious how high-performing leaders think, operate, and navigate the real challenges that come with building, scaling, and leading?


I’m Sonnie Linebarger, CEO and host of Evoke Greatness… a top 2% globally ranked business and leadership podcast fueled by curiosity, performance, and a deep fascination with the psychology behind great leadership.


I’m a book nerd, a bit of a control enthusiast, and someone who believes that success is built as much internally as it is externally.


On this podcast, we go beyond strategy. We explore the real conversations behind leadership, the decisions, the pressure, the growth, and the personal development required to execute at the highest level.


We share the highs and lows and everything in between… because building something meaningful will stretch you in ways nothing else can.

My hope is that something you hear resonates deeply, challenges how you think, and reminds you that you’re not in this alone.


I believe that a rising tide raises all ships and I invite you along in this journey to Evoke Greatness!

224 Episodes
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Send us Fan Mail While I am typically a pretty upbeat person, I have been in a real funk lately. It has caused me to be less creative and you may have noticed I haven't put out much content. It has impacted me in a number of ways, negatively. Given this is a bit of a foreign thing to me, I wanted to share where I am at mentally, how I am unpacking why, and what I am doing to work to get out of this space. I hope that anyone else who is struggling right now can hear that they are...
Send us Fan Mail What does your bucket list look like? In this mini episode, I read a chapter from "The Everyday Hero Manifesto" by Robin Sharma. Have you ever thought of those things you'd like to do before you die? I have a marvelous list of things that I would like to do and have had zero plan as to ever put them into play. This book has caused me to pause on many occasions. Robin's style of writing lights my imagination on fire with sheer delight. His words come to life for m...
Send us Fan Mail 🎧 Ep 224: The Messy Middle: How to Keep Moving When Everything Is Changing In this solo episode of Evoke Greatness, Sonnie talks about something most of us are experiencing in one form or another right now: change. Not change from the perspective of someone who has already made it through and can neatly explain what it all meant. Change from right in the middle of it. Sonnie shares candidly about leading an entire organization through significant change while navigating chang...
Send us Fan Mail 🎧 Ep 223: How to Find What’s Stalling Your Business Growth | David Asarnow (Pt. 2) In part two of this conversation on Evoke Greatness, Sonnie and David Asarnow move from using AI effectively to identifying what is actually limiting your growth. David begins with the decision to step away from his business for an entire month and trek more than 120 miles through the Himalayas with his son, reaching 17,000 feet without oxygen. The experience became more than a physical challen...
Send us Fan Mail 🎧 Ep 222: How to Use AI to Grow Your Business Without Losing Your Voice | David Asarnow (Pt. 1) In part one of this two-part conversation on Evoke Greatness, Sonnie sits down with David Asarnow, creator of the Revenue Multiplier Matrix, founder of Business Nitrogen, and former top trainer for Tony Robbins and Chet Holmes at Business Breakthroughs. David has driven more than $745 million in client revenue and built two eight-figure companies, one from zero to $45 million in fi...
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