She Built It® Podcast

Lauren Schulte Wang has had to fight every major ad platform, Meta, Instagram, YouTube, Google, Amazon, just to say the word "period" in an ad, while men's sexual health brands face no such resistance. She's built the #1 selling menstrual discs and cups anyway. Key Takeaways: Knowing the platforms won't give you clear rules. Lauren's team has repeatedly asked ad platforms what their actual content guidelines are for period-related ads, and been told there aren't any, only vague, inconsistent ...

Business owners keep telling Melissa Broughton the same thing: they tried letting AI fully handle their bookkeeping, and a few months later they were back, books wrong, no one to call, and no idea why. Key Takeaways: Reconcile your books at least quarterly: automation causes real errors, duplicated or tripled income entries, and the only way to catch them is to actually check, not assume the software got it right.Overstated income costs you at tax time: founders worry about improper expenses,...

Revenue climbs. So do the hours, the stress, and the number of decisions only you can make. Allison Maslan has built 10 companies and mentored over 150,000 founders, and she says the growth ceiling almost everyone hits isn't a revenue problem. It's them. Key Takeaways: Recognize the bottleneck pattern early. Founders keep trying to have their eyes on everything long after the business has grown past what one person can hold, and it quietly chokes growth instead of protecting it.Watch for dele...

Lillian Rafson got caught up in the press, the awards, and the pressure of "what's next," and grew her team faster than her demand could support. When growth plateaued, she had to lay people off to save the company, and then had to learn the hardest lesson of her career: she is not her business. Key Takeaways: Watch for validation-driven growth: press coverage and awards for growing quickly pulled Lillian into hiring ahead of actual demand, a trap that's easy to miss while it's happening.Trac...

For seven years, Caroline D'Amore built Pizza Girl around one model: get it into supermarkets. Then a tragedy she never saw coming, the LA fires, handed her the business she'd actually been missing the whole time. Key Takeaways: Watch your crisis response for a business signal: Pizza Girl's turnkey B2B event program came directly out of the community pizza donations Caroline organized during the LA fires.Separate your personal story from your market research: Naming and building her first pro...