DiscoverPR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Author: Leah Frazier

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PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

118 Episodes
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Send us Fan Mail Follower count used to be the shortcut for judging influence, pricing brand deals, and deciding who “matters” online. That shortcut is breaking fast, and the fallout is showing up everywhere from bot-inflated accounts to messy brand events that creators drag in real time. We unpack a viral example: an “exclusive” Good American pop up invite that left influencers waiting in huge public lines, getting turned away, and then posting the whole experience on TikTok. The bigger stor...
Send us Fan Mail *Please forgive the low-res audio recording; however, the message is still just as powerful.* A single on-air word mix-up shouldn’t be a business lesson, but the way QVC handled a viral wig blooper by Toni Brattin, turns it into a sharp, modern PR playbook. We talk through why the recovery worked: the hosts stayed human, the brand didn’t panic, and they collaborated with the internet’s creator energy instead of trying to shut it down. If you care about public relations, perso...
Send us Fan Mail TikTok Shop and TikTok Live isn’t just another social app feature. It’s a full-on social commerce engine that’s changing how small businesses launch products, how creators earn commissions, and how customers discover what they’ll buy next. I went to a TikTok creator event in Dallas expecting to “learn a little,” and left realizing a major shift is happening in plain sight: brands are building sales through everyday people making UGC, not just huge influencers with gloss...
Send us Fan Mail PR often gets branded as “media outreach,” but that narrow definition leaves a lot of brand visibility and public relations opportunities on the table. In this episode of PR Yourself with Leah Frazier, we pull back the curtain on a more modern PR strategy for small businesses and entrepreneurs: event activations that build community, strengthen trust, and generate content, press, and brand awareness—without relying solely on the traditional pitch-to-producer loop. Leah shares...
Send us Fan Mail Your pitch might be “fine” and still be the exact reason a journalist never opens your email again. We’re pulling back the curtain on fresh research from the BCPR Group, a survey of 100+ journalists and media pros that spells out what actually drives replies and what quietly gets you deleted. But before we hope in, we start with a real, behind-the-scenes PR story from the beauty world: trade shows, tight timelines, and the kind of scrappy relationship building that turns a s...
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