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From Digital Dawn to Programmatic Perspectives, Retail Media Essentials and Policy Matters, our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together.
Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.
90 Episodes
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Recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing opportunity for non-endemic advertising in Retail Media. Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Lieke Buisman, Head of Partner Marketing & Retail Media at MediaMarkt Benelux, to discuss why retailers are looking beyond traditional endemic advertisers and what it takes to build successful partnerships that deliver val...
To kick off our new Retail Media Roundtable podcast series, recorded live at the Retail Media Impact Summit in Amsterdam, IAB Europe's Senior Director, Industry Development & Marketing, Marie-Clare Puffett, sat down with James Taylor, Founder and CEO of Particular Audience. Fresh from his interactive town hall session, they explore what the industry really thinks about AI adoption in Retail Media, the biggest takeaways from the audience discussion and where AI is already delivering ...
In this special episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, sits down with Verena Gründel, Host and Director of Brand & Communications at DMEXCO, to explore the legacy of one of Europe’s leading digital marketing events and what attendees can expect in 2026. They discuss this year’s theme, Scaling Intelligence, the shift from AI experimentation to meaningful implementation, the growing role of commerce and the key conversations set to take centre stage...
What happens when the power of Retail Media data meets the reach of Connected TV? In this episode, Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Jason Wescott, Global Head of Commerce Solutions at WPP Media, and Rahul Sharma, Head of Product - Moloco Streaming at Moloco, to explore the opportunity at the intersection of these two channels. They discuss what this combination means for brands, retailers and Retail Media Networks, h...
As Retail Media matures, the relationship between trade and media is becoming harder to ignore. But are the two functions truly converging, or do they still need to coexist as distinct disciplines? In this episode, Yara Daher, Retail Media Consultant at IAB Europe, is joined by Lisa Avery, Director of Customer Success EMEA at Zitcha, and Collin Colburn, VP, Commerce & Retail Media at IAB, as they explore how organisations can break down internal silos, align trade and media objectives, an...
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