Leaders in Customer Loyalty, Powered by Loyalty360

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#554: Leaders in Customer Loyalty: Brand Stories | Why Red Roof Sees Loyalty as a Relationship Beyond the Stay

2026-11-0526:26

Send us Fan Mail For Red Roof, loyalty does not begin and end with points earned on a hotel stay. Instead, building loyalty depends on delivering the experience travelers expect, then finding meaningful ways to remain part of their journey after checkout. That approach guides Julie Sukosd, Senior Director of Marketing at Red Roof, whose responsibilities span the RediRewards loyalty program, media, creative, and public relations. She views those functions as connected parts of a guest r...

#553: Leaders in Customer Loyalty: Supplier Voices | Why Baesman Believes Customer Loyalty Should Be About Relationships, Not Transactions

2026-11-0322:09

Send us Fan Mail When Sydney Shapiro looks at the state of customer loyalty, one of the biggest challenges she sees is that too many programs look alike. With brands offering similar discounts, rewards, and benefits, customers have become accustomed to waiting for the next deal. For Shapiro, Strategic Account Executive at Baesman, the opportunity lies in creating something more personal. “Loyalty is a relationship, not a transaction,” Shapiro said. It’s an approach that h...

#552: Leaders in Customer Loyalty: Brand Stories | Why Hot Head Burritos Believes Loyalty Starts Inside the Restaurant

2026-10-2931:32

Send us Fan Mail For Hot Head Burritos, customer loyalty is more than an app, a promotion, or a rewards message. It starts with the experience guests have when they encounter the brand—from the sign outside a restaurant to the team members welcoming them in. That perspective guides Peter Wiley, Corporate Vice President, Chief Technology Officer, and Chief Marketing Officer, who also brings hands-on restaurant operating experience. Rather than treating marketing, technology and operation...

#551: Leaders in Customer Loyalty: Brand Stories | How Sandals Balances AI with Personal Relationships to Build Greater Loyalty

2026-10-0841:21

Send us Fan Mail When Peter Menges, Senior Vice President of Customer Engagement and Insight Loyalty at Unique Vacations, Inc., an affiliate of the worldwide representative of Sandals and Beaches Resorts, looks at the loyalty space today, he no longer sees any excuse for brands to fail to deliver highly personalized experiences for their customers. He notes that with the advent of artificial intelligence, loyalty marketers now have the tools available to ask relevant questions, tailor communi...

#550: Leaders in Customer Loyalty: Brand Stories | How Audience Rewards Builds Loyalty for the Vast Broadway Ecosystem

2026-10-0126:24

Send us Fan Mail One of the primary goals for a loyalty program is to not only build engagement with a brand’s customers, but to develop an emotional connection between their members and their brand. For Audience Rewards, this latter aim is perhaps a lot less daunting a task to pull off than it is for many others in the loyalty space. As the official rewards program for Broadway, Audience Rewards is not connecting customers to a single brand, but rather an ecosystem of individual Broadw...

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Leaders in Customer Loyalty, Powered by Loyalty360