Fitt Insider

November 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Andrew Huberman joins the Hims & Hers board and advisory team, with SEC filings showing a potential $24M commercial commitment Poppi founders Allison and Stephen Ellsworth launch Jetty, a hydration brand taking on the $13B market with Target, Amazon, and Whole Foods iHerb and YouGov survey finds 54% of online supplement shoppers worry about counterfeit products as authenticity becomes part of the product More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]

Today, I'm joined by Charles Seltzer, founder & CEO of Crosscourt.   A premium social basketball club for adults, Crosscourt has evolved from organized pickup games in rented gyms to a membership-based destination.   In this episode, we discuss building community through sports.   We also cover: Bringing the boutique fitness model to rec sports Expanding from LA to Miami and adding new amenities Shaping member experience with in-house tech   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: cross-court.com  Instagram: https://www.instagram.com/crosscourt  LinkedIn: https://www.linkedin.com/company/crosscourt/home/  Charles on LinkedIn: https://www.linkedin.com/in/charles-seltzer-6a548166/    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:33) What Crosscourt is (03:06) Origin story (04:51) From rented gyms to LA (07:35) Expanding to Miami (09:06) Building for the member (10:32) Investor pushback (13:48) Core basketball and amenities (16:18) Boutique fitness, specialized (19:54) Evolving the member experience (24:11) Community is the product (27:01) In-house tech and ratings (31:53) Global expansion vision (33:45) Conclusion

November 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: McKinsey finds the US wellness market is worth $700B, with two-thirds of consumers prioritizing wellness more than a year ago Equinox invests $1B+ in growth under new CEO Brendan Whitworth, planning roughly 50 new locations alongside record membership adidas posts a record third quarter and raises its outlook as it gains ground on Nike, which is still working through a turnaround A quick programming note: the Fitt Insider team is heading to West Palm Beach for Health Innovation Lab and Eudēmonia Summit. The Daily Brief will take a brief pause and return with regular programming next week. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [email protected]   

November 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: 24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a 45,000-square-foot Las Vegas gym built around strength and recovery Aspen Institute report finds youth tennis participation up 72% and golf up 55% among kids 6 to 12 since 2019 Gen Z fuels the running boom as the NYC Marathon's peak age drops 11 years and women drive nearly 80% of its growth Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]

Today, I'm joined by Dustin Freckleton, founder & CEO of Happy Health.   A dark horse in the wearables race, Happy Health's FDA-cleared smart ring is designed to catch issues early and connect users with doctors for treatment.   In this episode, we discuss shifting healthcare from hospital to home.   We also cover: Cracking cuffless blood pressure monitoring N-of-1 AI algorithms and hyper-personalization Unlocking insurance coverage to expand access   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: happysleep.com  Follow Dustin: linkedin.com/in/dustinfreckleton  Follow Happy Health: linkedin.com/company/happyhealthinc    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:22) Happy Health mission (02:30) Three-part platform explained (04:00) Why start with medical device approach (05:00) N-of-1 algorithm (08:00) Personalizing the experience (12:15) Role of physicians (17:45) Recent milestones (19:30) Building under the radar (22:00) Business model and insurance coverage (24:30) Blood pressure breakthrough (27:30) Why Happy solved what others couldn't (30:45) Multi-channel distribution strategy (32:00) Measuring what matters (36:15) Future of healthcare: data not models (40:15) Conclusion