Under The Hood: Automotive Storytelling

Two years ago, Chinese carmakers had their own hall at the Paris Motor Show. This year they were everywhere. In this episode of Automotive Storytelling, Stéphane Lagresle walks the Paris Motor Show 2026 with Marc Amblard, Founder and Managing Director of Orsay Consulting, to read what the stands reveal about the car industry in Europe. KEY INSIGHTS Chinese Brands Have Left the Separate Hall Chinese brands now stand beside Mercedes, Volvo and Renault, often several per group. Marc expects c...

Jaguar spent two years being judged on a campaign before anyone sat in the car. In this episode of Automotive Storytelling, Stéphane Lagresle talks with Peter Virk, co-founder of wyzer.it and former Director of Connected Car & Future Technology at Jaguar Land Rover, about what it takes for a brand to start over. This is the Jaguar Type 01 story told by an insider, recorded three weeks before the car was revealed in New York. Peter spent about 25 years at JLR and its predecessor companie...

Racing technology still makes teams faster, but more of the time is now found in engineering hours than in hardware. In this episode of Automotive Storytelling, Stéphane Lagresle takes you onto the floor of the first Motorsport Technology Expo at Farnborough International with two questions. Does technology really get racing teams to the finish line faster? And what bridges actually exist between motorsport and passenger and commercial vehicles? Six conversations, recorded over two days in ...

INTRODUCTION The software-defined vehicle was sold on a revenue story. The revenue didn’t meet expectations - by far. In this episode of Automotive Storytelling, Stéphane Lagresle sits down with two people who watched that gap open from opposite sides. Konstantin Shirokinskiy is a Partner at Roland Berger in Detroit and Global Co-Head of the firm's Software Technology Cluster, with earlier stops at DaimlerChrysler and Rivian. Prashant Gulati is CEO of SDVerse, the B2B automotive software mar...

⚡ WHERE THE ENERGY SYSTEM MEETS THE ROAD In this episode of Automotive Storytelling, the podcast that examines mobility through storytelling, I sit down with Henrik Engdahl, former Director Electromobility Business Development at Volvo Trucks and now an independent advisor through his consultancy Nimling, to unpack what the electric truck transition actually changes: not the vehicle, but the relationships around it. Everything in your office arrived on a truck. Your desk, your screen, your ph...