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Small Business PR

Author: Gloria Chou

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For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.

The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.

Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO. 

Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.

Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.

Get her free AI visibility prompts and PR training you won’t find anywhere else. 

gloriachoupr.com/masterclass 


264 Episodes
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Want to get your product featured in magazines, holiday gift guides, and online publications like Oprah’s Favorite Things, BuzzFeed, ELLE, and more? In this popular episode, I’m sharing 10 of the best ways product-based founders and small business owners can get featured in the press, pitch journalists, and turn media coverage into more visibility, website traffic, credibility, and sales without relying on ads or constantly posting on social media. And today, PR can do even more for your bran...
Want to get your product featured in gift guides, magazines, product roundups, and “best of” lists without paying for ads or hiring a PR agency? In this episode of the Small Business PR Podcast, Gloria Chou shares 10 proven ways product-based businesses can find the right media angles, pitch journalists, and earn press coverage that builds credibility, visibility, and sales. After helping thousands of small businesses learn how to get featured in outlets and gift guides including BuzzFeed, EL...
Want to get featured in gift guides, media roundups, and online publications without paying thousands of dollars for a PR agency? In this episode of the Small Business PR Podcast, PR expert Gloria Chou shares 5 practical ways small business owners can use Perplexity AI to find PR opportunities, research journalists and competitors, discover gift guides, and create more relevant media pitches. Originally released in 2025, we're bringing this episode back because the shift toward AI-powered sea...
Want to get your product featured in holiday gift guides, shopping roundups, and major publications — but aren't sure whether you need affiliate links, free samples, or an existing relationship with an editor? In this episode of the Small Business PR Podcast, I sit down with shopping editor Neha Tandon, who has written for publications including People, InStyle, Travel + Leisure, Glamour, Cosmopolitan, Forbes, Brides, and more, to break down what shopping editors actually look for when decidi...
SEO Isn’t Enough: How to Get Your Small Business Found + Recommended by AI Your next customer may not find you on Instagram or even traditional Google search. They may ask ChatGPT or another AI tool what to buy—and your brand needs to show up in that answer. In this episode, I break down SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) + EEAT in simple terms and share what small product-based businesses can do NOW to become easier for Google and AI to find, understa...
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