The Liquid Lunch Project

Your biggest business problem might not be your plan. It might be the part of your brain trying to keep you safe. You know what needs to get done. Make the call. Check the numbers. Delegate the work. Take the risk. So why don't you do it? Stephen Baker joins Matt and Luigi to talk about the subconscious habits that can quietly run the show for entrepreneurs. Stephen is a former lawyer, professional poker player, and now a performance coach who uses hypnotherapy to help clients change the mental patterns that can hold them back. This one gets into fear, procrastination, pressure, money, losing, anger, and why being good at business sometimes means getting better at being uncomfortable.   🍸 What you'll hear in this episode: Why smart business owners still procrastinate How fear can make you the bottleneck in your own company Why your brain would rather feel safe than take the bigger shot How Stephen uses hypnotherapy in performance coaching What professional poker taught him about losing Why pressure can actually help you perform How childhood and past money stress can shape business decisions Why trying to kill your emotions may be the wrong move How anger and anxiety can be used as fuel Why the best performers learn how to "suffer well" The mental skill that separates good from great   👤 About our Guest: Stephen Baker is a performance coach and founder of Stephen Baker Performance Coaching / YouGrow. Before coaching, he worked in law and professional poker—two careers that taught him a lot about risk, pressure, decision-making, and keeping your head when things don't go your way.   🎧 Why Listen: If you've ever known exactly what you should do in your business…and still didn't do it, this episode is for you.   🔗 Links + Stuff LinkedIn: https://www.linkedin.com/in/stephenbakerperformancecoach/ Instagram: https://www.instagram.com/stephenbakerperformancecoach/ Facebook: https://www.facebook.com/StephenBaker2107       🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.     🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject     📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise. Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/     💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86   📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/     💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.   

What if healthcare made more money when you got better…not when you kept coming back? That's the idea behind value-based care, and Jon Read thinks behavioral health is overdue for it. Jon is the co-founder of Confidant Health, a technology-enabled behavioral health company that uses data, telehealth, and automation to help people get better care without burying providers in paperwork. Luigi flies solo for this one and gets into a healthcare problem that affects just about everyone: the system often rewards more visits, more services, and more volume. But more care doesn't always mean better care. Jon explains why healthcare is slowly shifting toward paying for results instead. They also dig into how AI and automation can take repetitive work off a provider's plate without replacing human judgment, why telehealth should be more than a video call, and what it takes to reach people who might otherwise struggle to get mental health care. Plus, Jon talks about building and selling his first healthcare company, watching the next owners grow it far beyond where he took it, and the business lesson that changed how he thinks about scaling.   🍸 What you'll hear in this episode: Why more healthcare doesn't always mean better healthcare How value-based care changes what providers get rewarded for Why measuring patient progress matters in behavioral health How automation cuts down the paperwork nobody went to medical school to do Where AI can help without trying to play doctor Why telehealth can be a lifeline for rural and underserved communities How Confidant Health connects behavioral and medical care What Jon learned after selling his first healthcare company Why stretch goals changed the way he builds businesses Why healthcare is a terrible place to "get rich quick"—and exactly why Jon keeps coming back to it 👤 About our Guest: Jon Read is the co-founder of Confidant Health, a behavioral health company focused on measurement-based care, telehealth, and value-based healthcare. He previously founded Keet Health, which gave him a front-row seat to how data and better incentives can change patient care.    🎧 Why Listen: If you've ever wondered why healthcare seems better at billing than fixing, this episode will make a lot of things click. 🔗 Links + Stuff LinkedIn: https://www.linkedin.com/in/jonread Learn more about Confidant Health: https://www.confidanthealth.com       🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.     🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject     📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise. Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/     💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86   📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/     💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows. 

What if retirement income didn't depend on the market going up? Most people are told the same thing: buy stocks, hold them, hope they rise, and try not to panic when the market drops. Robby Hogle has a different plan. Robby, founder of Vitality Trading and a former Goldman Sachs Vice President, joins Matt and Luigi to break down his Double Dipping Dividend Strategy, a method built around dividend-paying stocks and covered calls designed to create regular cash flow without turning investing into a full-time job. This isn't about chasing meme stocks or staring at six monitors all day. It's about using boring companies, clear rules, and options in a way that can help investors generate income in up, flat, and even down markets.   🍸 What you'll hear in this episode: Why "boring" dividend stocks can be a good thing How covered calls can create extra monthly cash flow Why Robby likes playing the role of the "insurance company" How options can help reduce some downside risk Why cash flow may matter more than watching your account balance How the wheel strategy can help you buy stocks at prices you actually like Why Robby wants at least 10 positions across different industries When paying a financial advisor makes sense (and when it may not) How Robby handled an IBM position after the stock dropped roughly 30% The two stocks Robby likes right now for long-term income investors 👤 About Robby Hogle Robby Hogle is the founder of Vitality Trading and a former Vice President at Goldman Sachs. He teaches investors how to use dividend stocks and options to build cash flow while keeping risk and time spent managing a portfolio in check. Want to see how Robby runs the strategy? Visit vitality-trading.com/liquid for Robby's Liquid Lunch Project offer, including his Dividend Digest, access to a weekly member call, and an opportunity to speak with him one-on-one. 🔗 Links + Stuff Instagram: https://www.instagram.com/robbyhogle/ LinkedIn: https://www.linkedin.com/in/robbyhogle1/     🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.     🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject     📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise. Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/     💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86   📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/     💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.   

Is red light therapy a wellness trend? Or a real business opportunity? Cash-pay wellness is growing fast, and business owners are looking for services customers actually want without adding a pile of staff, training, or overhead. In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Dr. Carl Rothschild and Dock Walls to talk about the Trifecta Pro 450 Red Light Table and, more importantly, the business sitting behind the technology. Dr. Carl explains the science they say powers red light therapy, including its effect on mitochondria, cellular energy, recovery, and fat loss. Dock tackles the operator side: who is buying these systems, how businesses are charging for treatments, what it takes to run one, and how owners can think about adding red light therapy as another revenue stream. 🍸 What you'll hear in this episode: Why cash-pay wellness keeps gaining ground How red light therapy moved from niche treatment to business opportunity The story behind the Trifecta Pro 450 What mitochondria have to do with red light therapy Why athletes use red light for recovery and performance What FDA clearance means for the product Which types of businesses are adding red light therapy How much training and space the equipment requires How operators can price treatments The financing and revenue math behind the business model Why an existing customer base could make adoption easier 👤 About our Guests: Dr. Carl Rothschild is a chiropractor, author, and longtime red light therapy practitioner who helped develop the Trifecta Pro 450 Red Light Table. Dock Walls is the company's CFO and works with business owners evaluating red light therapy as a service and revenue stream. 🎧 Why Listen: If you own a med spa, wellness center, chiropractic office, gym, recovery studio…or you're simply an entrepreneur watching where consumers are spending money…this conversation is worth paying attention to. 🔗 Links + Stuff Learn more about Trifecta Light Therapy: Trifecta Light — Official Links & Resourceshttps://linktr.ee/trifectalightofficial Digital Brochure — Trifecta Pro 450 Discover the features and benefits of the Trifecta Pro 450 Red Light Table:https://publuu.com/flip-book/51650/2091185 Buyer's Guide — What to Look for in a Red Light Bedhttps://drive.google.com/file/d/17otPCBjSmxSDvN0CnyId1pBgwhbyD-yx/view?usp=sharing Illuminated Healing by Dr. Carl Rothschildhttps://www.amazon.com/Illuminated-Healing-Unraveling-Mysteries-Therapy/dp/B0C9GG2ZYV Red Light Therapy Studies & Researchhttps://trifectalight.com/studies/ Videos & Testimonials NBA Legend Chris Paul Uses Trifectahttps://www.youtube.com/watch?v=_FsymGsHrvY Travis Pastrana Interviewhttps://youtu.be/0w-pL41qRW4 Patient Compilation Videohttps://www.youtube.com/watch?v=Kn0zoazWC0k Practitioner Compilation Videohttps://youtu.be/bRbaFjwQxRE More Trifecta Video Testimonialshttps://www.youtube.com/playlist?list=PLkmPaRxEdLUO2VRItGRlQtDM_v5QQrBvW Why Weaker Devices Fall Shorthttps://www.youtube.com/watch?v=059qgtb_2II Explore the Science Behind Red Light Therapyhttps://youtu.be/AHuH-8GgSXU NOTE: This episode is for informational and entertainment purposes. Medical and health statements made during the conversation reflect the guests' views, experiences, and cited testimonials. They should not be taken as medical advice. Consult an appropriate healthcare professional regarding medical treatment or health conditions.   🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site: https://theliquidlunchproject.com• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise. Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan: https://www.instagram.com/matthew.r.meehan• Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca• The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

Business is moving faster than ever. AI is accelerating decisions, markets are shifting in real time, and leaders are being asked to adapt constantly. But moving faster isn't always the answer. In this episode of Built to Scale, Matthew R. Meehan sits down with Aileda Bailey, founder of Ask Aileda, to talk about what it really takes to lead through rapid change without getting trapped in urgency, burnout, or reactive decision-making. Aileda explains why leaders need to understand their own "human operating system," how neuroscience can help entrepreneurs perform better under pressure, and why AI should be treated as a resource and NOT a replacement for judgment, intuition, trust, or leadership. Matt and Aileda also dig into one of the biggest challenges founders face as their companies grow: making the shift from owner to leader. Because if every question, decision, and problem still has to come through you, you're not really scaling. You're becoming the bottleneck.   In this episode, you'll learn: Why trying to keep up with constant change can actually make you a worse leader How to step out of urgency and make decisions with more clarity Why AI can accelerate the problems already hiding inside a business The human skills technology can't replace How neuroscience can help you reframe stress and pressure When to trust data—and when experience and intuition matter What "conscious leadership" actually means in practical terms Why founders struggle to give up control as their companies grow The difference between acting like an owner and leading like a CEO Why scaling requires reinvesting in your people and organization Simple habits that can help leaders think more clearly and perform better under pressure   Your Challenge Before your next big decision, don't react right away. Take a pause. Step away from the screen. Take three deep breaths, go for a walk, or give yourself 24 hours if the decision allows it. Then ask yourself: Am I making this decision from clarity, or from urgency? And if your business is growing, take it one step further: What am I still controlling that someone else on my team should own? Pick one decision to slow down and one responsibility to let go of this week. That's your challenge.   Connect with Aileda Bailey Ask Aileda Website: https://askaileda.comInstagram: https://instagram.com/askaileda Facebook: https://facebook.com/askaileda LinkedIn: https://linkedin.com/in/askaileda YouTube: https://youtube.com/@askaileda   Need capital before growth turns into another bottleneck? If your business is growing but still feels stuck, the answer is not always "throw more money at it." The right capital strategy should support the right growth plan. Matt and the Credit Banc team help business owners explore financing options for working capital, acquisitions, equipment, expansion, and growth opportunities before they are stuck scrambling at the last minute. Learn more here: https://tinyurl.com/3dh9vy86     Built to Scale is a podcast segment from The Liquid Lunch Project, hosted by Matt, built for entrepreneurs, founders, and business owners who want to grow smarter, tighten operations, improve profitability, and build companies that can scale without chaos running the show.