Who Do You Think You Are?

49 Episodes

Reverse

John Abbott, Who Do You Think You Are?

2026-11-0439:12

In this episode of Who Do You Think You Are?, independent analyst John Abbott talks to host Federica Monsone about his four decades in the technology industry, his journey from tech journalism to co-founding 451 Research, and his decision to go independent. He shares his views on emerging technologies, the future of AI beyond large language models, and how startups and technology vendors can build meaningful, productive relationships with industry analysts. Listen here to learn what catches a...

Mikel Aguirre, Who Do You Think You Are?

2026-10-0733:52

In this episode of Who Do You Think You Are?, Mikel Aguirre, founder of Pronetic, talks to host Federica Monsone about his journey from teenage tech enthusiast to technology journalist and publisher, and how vendors and PR professionals can build meaningful relationships with the media and get their stories noticed. Listen here to learn what journalists really look for in a pitch, why relevance and relationships matter, and how to cut through the hundreds of press releases competing for atten...

Lynn Sencicle, Who Do You Think You Are?

2026-09-0223:15

In this episode of Who Do You Think You Are? Lynn Sencicle, editor of the PCR, talks to host Federica Monsone about what makes a great media pitch and how PR professionals can build more effective relationships with specialist publications. Listen here to learn what journalists really want from vendors and their PR teams, why relevance matters, how to avoid marketing ‘fluffery’”, and what makes a great spokesperson.

Martin Kunze, Who Do You Think You Are?

2026-08-0533:25

In this episode of Who Do You Think You Are?, Martin Kunze, co-founder and CMO of Cerabyte, talks to host Federica Monsone about the future of data storage, preserving our digital heritage, and why today's storage technologies can no longer keep pace with the world's growing data demands. Martin shares the story behind Cerabyte, explains how an artist's fascination with history inspired a breakthrough in permanent data storage, and reveals how authentic storytelling helps bring deep technolog...

Desire Athow, Who Do You Think You Are?

2026-07-0142:16

In this episode of Who Do You Think You Are? Désiré Athow of TechRadar Pro talks to host Federica Monsone about what catches an editor’s attention and how vendors and PR professionals can cut through the noise to secure meaningful media coverage. Listen here to learn why clear messaging, compelling data, strong opinions, and a deep understanding of journalists’ needs are essential for building credibility and turning great ideas into stories that audiences care about.

#box-pro-ellipsis-179399411315320{-webkit-line-clamp:2;}Who Do You Think You Are?