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Author: Melissa Franks

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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers
204 Episodes
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When was the last time you raised your prices? The problem isn't that your clients can't afford more. It's that your costs have climbed while your prices stood still, and you've been quietly paying them to work with you. Spoiler: raise your prices 10% and lose two of your 20 clients, and your revenue still lands within about 1% of where it started, with less work. Your costs went up. Payroll went up. Software went up. In this episode, I walk service-based business owners (and CPG founders, be...
Are you about to build your 2027 goals on top of an operation that already held you back this year? Most plans don't fail because the goal was too big. They fail because the business underneath it was never ready to carry it. Spoiler: the fix isn't a better goal. It's five questions and about an hour. This week, Melissa walks you through the exact year-end operations review we use with every On Call COO client. It isn't a financial review and it isn't goal setting. It's an honest look at how ...
If you're the only one who knows whether the week went well, do you have a team, or a to-do list with your name on every line? Accountability isn't about watching your people more closely. It's about agreeing on what winning looks like before the week starts. Spoiler: the thing that gets you out of micromanaging is a ten-minute weekly scorecard, and you can build it in a Google Sheet. Micromanaging is what happens when there's no agreed definition of done. In this episode, Melissa shares the ...
You've given the same feedback three times and nothing has changed. What if the problem isn't your team at all? This isn't a people problem. It's a feedback problem, and you can fix it without becoming the boss everyone dreads. Today, I'm sharing the one thing that turns feedback into follow-through. After decades inside Fortune 500 companies training new managers, I've seen exactly why most feedback goes nowhere: it's vague, it's delayed, and nobody follows up. In this episode, I walk you th...
Is your calendar packed, but nothing is actually getting decided? The problem isn't your team. It's not that people aren't working hard, but that the meetings on your calendar are quietly eating the time they need to actually get things done. In this episode, I'll show you the three recurring meetings you can cut forever, starting tomorrow, and the one meeting that does more than all of them combined. By the end, you'll know exactly what belongs on your calendar and what doesn't, and why it w...
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