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Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
Blog - https://www.pandium.com/blog
Resources - https://www.pandium.com/resource-center
49 Episodes
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Heading into planning season with a channel goal on the list? Cheryl Stookes has sat on both sides of the table, building partner programs at vendors and deciding which vendors to back as a partner. She unpacks how partners weigh where to spend their time, and what SaaS companies need in place before that calculation tips in their favor. -- Connect with Cheryl (guest) at www.linkedin.com/in/cherylstookes/ Connect with Cristina (host) at www.linkedin.com/in/cristina-flaschen/ Read Cheryl's art...
Why do so many partner programs fail to bring in revenue? KaraLynn Lewis, founder of Partnership Advisory, has built programs from scratch and now helps companies fix the ones that stall. She and Cristina Flaschen talk through the most common mistakes and how to avoid them. -- Connect with Cristina at www.linkedin.com/in/cristina-flaschen/ Connect with KaraLynn at www.linkedin.com/in/karalynnlewis/ Learn more about Partnership Advisory at www.partnershipadvisory.com -- This podcast is hosted ...
In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Jira Cooley, Snowflake Partner Lead at GrowthLoop, to discuss his journey through product and technology partnerships and his decision to move closer to the revenue side of the business. Along the way, they explore what it takes to build technical fluency without an engineering background, why asking better questions is often more valuable than having all the answers
For years, SaaS pricing was relatively simple. Build the product, sell seats, and scale. AI is changing that equation. In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Roee Hartuv, Sr. Pricing Advisor & Head of GTM Expertise at Willingness to Pay, to discuss why AI is forcing software companies to rethink pricing from the ground up. As AI introduces real marginal costs, unpredictable usage patterns, and new customer expectations, many of the pricing m...
AI models let anyone "vibe code" an integration from 0 to 90% overnight, but scaling that final 10% is where most projects hit a wall. In this episode, former Knak VP of Product Rod Moshfeghi joins Cristina Flaschen to break down why the rise of the citizen developer actually makes rigorous systems design and long-term maintenance more critical than ever.
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