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Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
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Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences. Podcast Breakdown 00:00 - 05:40 Meet Cody: From College Baseball to Aggie Sports Marketing 05:40 - 09:49 From TMA to Learfield: Learning Sponsorship...
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life....
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base. Podcast Breakdown 00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns 12:59 - 17:35 The Leap to Sporting KC & Life as Director of Marketing 17:36 - 22:32 Kansas City's Soccer Obsession & th...
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever. Podcast Breakdown 00:00 - 03:57 Meet Rachel: Playlists & Growing Up One of Five 03:57 - 10:07 The John Miller Interview That Almost Didn't Happen 10:07 - 18:13 Decentralization: Lamar's Secret Weapo...
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