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SHeCOMMERCE

Author: Cristina Marinucci & Jacqueline Dynowski

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Bold Brands. Fierce Women. One Sisterhood.


SHeCommerce is more than just a podcast, it's a community. 


Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.
Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.
With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.
But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.
Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!
SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

53 Episodes
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From London to Advertising Week: AI Hype, Human Connection & the Future of Commerce AI is everywhere. But are we losing sight of what actually drives growth? From the Digital Shelf Institute Summit in London to Advertising Week, SHeCOMMERCE is taking you straight to the heart of the conversations shaping the future of commerce. We're going beyond the buzzwords to explore what's really moving the industry forward: AI, retail media, omnichannel growth, smarter measurement, human creat...
What happens when a middle-school jerky hustle, a Kmart dehydrator, a few hundred bucks from friends and family, and a suspicious-looking baggie turn into a brand crossing $100 million in retail sales? You get Righteous Felon. In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Brendan Cawley, Founder & CEO of Righteous Felon, for a founder story that is equal parts accidental, audacious, scrappy—and refreshingly devoid of the usual startup theater. There was no giant fundin...
AI may be getting smarter. But are we giving it the full picture? Live from Advertising Week New York, where everyone is talking AI, algorithms, attribution, and measurement, SHeCOMMERCE sits down with Kait Stephens, CEO and Co-Founder of Brij, to challenge one of advertising's biggest blind spots: Brands are spending billions to reach consumers they don't fully understand. Welcome to the Signal Era, where the quality of the data feeding advertising algorithms may matter more than the sophist...
ATTENTION DIDN'T DISAPPEAR. IT MOVED. 💥 And if your marketing strategy hasn't moved with it, we need to talk. In this second pour of Sparkling Sips, Cristina and Jacqui welcome back Jessica Batty, SVP of Marketing at Fluent, for another sharp, unfiltered conversation about the future of commerce media, consumer intent, and the uncomfortable truth about how brands measure attention. Last time, Jessica called it: social media has gone from discovery to obligation. This time, she's taking us one...
This is not Spill the Tea. This is accountability. In this special SHeCOMMERCE episode, Cristina and Jacqui step away from the usual banter to discuss the disturbing allegations surrounding the “Cornell 7” and the broader questions the case raises about consent, institutional responsibility, leadership, and what happens when systems designed to protect people appear to fail. As the investigation continues, Cristina and Jacqui unpack why this story has resonated so deeply with women, why due p...
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