The Website Growth Show

In this episode of The Website Growth Show, Rana Shahbaz speaks with Chris LaFay, founder of Classic City Consulting, about how businesses can use website optimization to create websites that are simpler, more memorable, and better at turning visitors into customers. Chris shares why being different can be more valuable than following every traditional UX rule, how simplifying your website can improve the user experience, and why your messaging needs to show customers that you actually unde...

Most small businesses are doing too much with their online marketing initiatives and still not getting the results they want. In this episode of The Website Growth Show, Rana Shahbaz speaks with Mickey Mellen about what actually matters when it comes to websites, SEO, AI, social media, local marketing, and growing a small business online. What you will learn in this episode: • Why small businesses often overcomplicate web marketing • When you actually need a new website, and when you do n...

Most local businesses believe SEO is the answer to growth. But what if you start too early? In this episode of The Website Growth Show, Rana Shahbaz speaks with local SEO expert Joy Hawkins about when local SEO actually works and when it does not. Joy explains why brand new businesses often fail with SEO, why timing and foundation matter, and how to use data to make smarter decisions about your website and marketing. This is not a generic SEO conversation. It is a practical breakdown of h...

Many business owners think they need better marketing. More ads. More SEO. More social media. But often that is not the real issue. In this episode of The Website Growth Show, Rana Shahbaz speaks with Craig Burgess about why most businesses do not have a marketing problem. They have a website problem. Craig shares what he has learned after 20 years helping companies fix broken websites and turn them into tools that generate real leads and sales. We discuss why beautiful websites often fail,...

People decide faster than you think. Before they book a call, enquire, or buy, they ask one silent question: Can I trust this business? In this episode of The Website Growth Show, Rana Shahbaz speaks with communication expert Jamie Mason Cohen about how businesses can build trust on their website within seconds. Jamie explains why trust often matters more than logic, why people judge quickly, and how your website becomes your first conversation with a potential customer. If your we...