How I Do Content

It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January. And because Q4 is traditionally a big selling period, this is usually the point where the pressure starts to ramp up. There are launches, promotions, Black Friday, Christmas campaigns and a whole lot of noise about how to get more reach, more eyeballs and more sales before th...

IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right. “Hey guys, my new album is available now.” Followed by a couple of Instagram Stories, a countdown sticker and a handful of emails before deciding to disappear off the face of the earth because “I couldn’t possibly talk about my album anymore without pissing people off”. And look, Beyoncé could probably get away with it. But sadly, you’re NOT Beyoncé and you’re launching into a mark...

We’re on the cusp of the busiest sales period of the year. So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this time of year. Because Q4 changes the environment your buyer is making that decision in. They’re not only looking at your offer and asking whether they want it. They’re also seeing Black Friday deals, Christmas spending, other business investments, new offers...

I don’t mind a content trend. I actually encourage my clients to use trend-based content. Inside Micro Messaging I run a monthly content planning session where I share content that’s working right now, so naturally there’s always a trend or 2 that makes the cut. Because content trends can be fun and easy to create, algorithm-friendly and your audience understands them. But on the other hand, the problem with content trends is you can become over-reliant on creating them or you los...

One of the questions I get asked a lot is – “Tahryn how do you keep coming up with different, creative and fun content ideas?” And my response is usually something along the lines of – “Welcome to my brain!” Now as much as my brain is wired that way, I’d be lying if I said I didn’t have a bit of a process for coming up with content ideas even if it happens kinda subconsciously at this point! So in today’s episode of the How I Do Content Podcast, I want to take you inside how I actually ...