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The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
66 Episodes
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Send us Fan Mail In this episode of the Performance Marketing Spotlight, Marshall Nyman sits down with Lena Grotticelli, VP of Partnerships at TAG24 News, to discuss the changing relationship between publishers, brands, and affiliate marketing. Lena shares her unconventional path from musical theater and cruise ships to publishing and performance marketing, and how she helped build TAG24's U.S. partnership and e-commerce operation. She explains how TAG24 approaches native content, brand partn...
Send us Fan Mail In this episode of Performance Marketing Spotlight, Dario Markovic, CEO of Eric Javits, joins Marshall to discuss how he's transforming a decades-old luxury fashion brand through performance marketing, AI, and digital innovation. Dario shares his unconventional path from finance to entrepreneurship before taking the helm at Eric Javits during the height of the pandemic, where he helped shift the business from a wholesale-focused brand to a thriving ecommerce operation. He exp...
Send us Fan Mail In this episode of Performance Marketing Spotlight, Breeze Leonard, Director of Affiliate Partnerships at She Buys Travel, joins Marshall to discuss the evolving role of publishers and content creators in today's performance marketing landscape. Breeze shares her unconventional path into marketing, from aspiring educator and travel journalist to building She Buys Travel's affiliate program from the ground up. She reflects on launching the publisher's affiliate strategy just b...
Send us Fan Mail In Episode 63 of Performance Marketing Spotlight, Marshall sits down with Ewen Finser, CEO of ScaleVisible, to break down the rise of AI visibility and how it’s reshaping performance marketing. Ewen shares his unconventional path from the military to building and scaling a 100+ site media portfolio, and how Google’s algorithm changes pushed him into Reddit marketing and ultimately launching ScaleVisible. The conversation dives into why Reddit has become a critical discovery c...
Send us Fan Mail In this episode of Performance Marketing Spotlight, Anders Bill, co-founder of Superfiliate, joins Marshall to break down the evolution of the creator economy and how brands can effectively scale creator marketing today. Anders shares his entrepreneurial journey—from building on the early Spotify ecosystem (and learning hard lessons about platform risk) to scaling a marketplace for photographers, and ultimately co-founding Superfiliate. He dives into how creator marketing has...
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