Soulful Sales With Ruth Poundwhite

After spending time with over 30 brilliant business owners at the Aligned AI Summit, it's time for me to spill the beans on the biggest ways people are using AI in 2026 to protect our voice, protect our capacity, and keep our audience's trust. It's about more than pumping out content faster - it's about better systems that keep us human. There were some disagreements too, which I'll share as we go. I’m sharing my biggest lessons from the summit, from putting our unique voice and lived experie...

I know how to write emails. Emails are literally my thing, and yet sitting down every single week, starting from nothing, and trying to stick to a consistent newsletter-style email felt so big for me that I just didn't do it for so long. What finally changed wasn't just handing off all my writing to AI or being more disciplined. It was making a decision and setting up a system with AI that now makes writing these emails fun and, importantly, consistent. In this episode, I’m taking you behind ...

Most people listening have used AI by now. Far fewer have actually taken something off their plate and left it off - and the gap between those two isn't knowledge. In this episode I'm sharing why we don't hand things over (it's rarely the tech), the thing I avoided for years until I stopped doing it myself, and how to use a week like this to walk away with one real change instead of forty pages of notes. My Aligned AI Summit runs 8–11 September. Free, and it's 30+ people each showing yo...

I ran my first summit back in 2022, and I told everyone afterwards that I would probably never do it again. And yet, this year I am back to run my seventh event, running more events than I ever have on the same amount of energy, and this episode - where I'm joined by my business buddy Destini Copp - is a behind-the-scenes look at how and why I'm doing it. I’m sharing what’s changed since that first summit, from treating live events as less of a make-or-break moment to building in more systems...

In the last couple of months, I have run an eight-day sale, launched a brand new membership, and built an interactive freebie that has brought in over 500 new subscribers to my list. All of which has also brought in over 15K extra income in a stretch where getting dressed some days was a stretch. And none of that happened because I am super techy, because I'm really not. So in this episode, I'm sharing with you the four ways I use Claude that made all of it possible without having to be a tec...