The FittDesign Podcast

In today's FittBite, we break down whether cotton, modal or Tencel can make a good natural legging. This FittBite covers the real job of a legging, shape retention, why cotton sags at the knees and the back rise, why even an all-cotton legging still needs elastane, what modal, lyocell and Tencel are, where Tencel pills in damp high-friction use, and whether nylon and polyester were ever the villains, showing how to match the fiber to your customer's priority. Tune in to learn which fiber fits...

In today's FittBite, we go through how a startup brand should choose between a seasonal collection and evergreen core products. This FittBite covers how often a customer actually uses the product, why a puffer can cost four to five times a pair of joggers to make and sell for far fewer weeks a year, the single narrow ordering window a seasonal drop forces on you, how long you wait for customer feedback on a seasonal item versus a core one, where a seasonal drop genuinely wins by spiking deman...

In today's FittBite, we break down the real difference between French terry and brushed fleece, and how to pick the right one for your hoodie. This FittBite covers why both fabrics start as the same knit, warmth versus breathability, why a 400 GSM French terry can feel as thick as a 300 to 320 GSM fleece, why cheap fleece pills and turns patchy after hot washes, printing and embroidery on each, drape, and why fleece usually costs more pound for pound, showing how the right choice comes down t...

Why are my leggings see-through? Why do they roll down, pill, go baggy in the crotch or at the knees, or feel itchy? These are the questions people type into Google most about leggings, so we answered every one of them. Shadi Adada, co-founder and creative director of FittDesign, has designed over a thousand pairs of leggings in the last 10 years. In this episode he explains the real reason behind each problem: waistband height and the belly crease, fabric weight and interlock knits (and why...

In today's FittBite, we explore why you don't have to be the face of your clothing brand. The FittBite covers giving the product its own recognizable identity, letting customers and ambassadors carry the brand, turning the development process into content, building repeatable content formats, and using the founder selectively, showing how a brand can build recognition and trust without the founder appearing in every post. Tune in to learn what activewear founders can take from it....