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WELL RUN: The Business of Fitness + Wellness
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WELL RUN: The Business of Fitness + Wellness

Author: Erin Schirack and Annie Adragna

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A great workout and a beautiful space might get people through the door. What makes them stay? What makes the business worth growing?


That’s where WELL RUN comes in.


Hosts Annie Adragna and Erin Schirack have spent enough time inside fitness and wellness businesses to know where the good stories are. They’ve got opinions, too. 


Annie brings 25 years of experience in operations, including talent strategy and product development. Erin brings more than 20 years in the industry, with expertise in brand and programming shaped by her work in Pilates and luxury hospitality.


Through solo episodes, conversations between the hosts and guest interviews, they get into the questions that follow you home from work. Is your “signature” programming different from what’s down the street? How do you keep great people without making them carry the whole business? Can you build systems without sucking the personality out of the place?


They talk community and what makes a brand memorable. They also follow the money, from member retention to whether the latest wellness trend deserves a spot in your budget.


Expect some laughs. A little disagreement comes with the territory.

For founders and owners, along with the leaders running clubs, studios and wellness businesses every day.


Build it. Run it. Grow it.


25 Episodes
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Every club has the manager who never takes a day off, answers every text and can’t hand anything to anyone. The industry tends to promote that person. In this episode we talk about why the leader nobody can work without becomes the biggest risk in the building. That risk shows up in payroll, missed sales, retention and what your business is worth to a buyer. Annie draws on her years taking over clubs where the team had stopped making decisions because every call got second-guessed. She also s...
Full schedules, waitlisted classes and a bell that rings every time a membership sells. Plenty of fitness businesses look busy and still lose money. In this episode we talk about why the industry keeps rewarding activity over profit and what gym, club and studio owners can fix this week. Erin shares the instructor VIP-code campaign that brought in 50 people, got celebrated at the staff meeting and made zero dollars because nobody built a follow-up process. Annie draws on her years as a genera...
Fitness brands love to say their coaches are everything. The harder question is whether the business model reflects that. In this episode of WELL RUN, we sit down with Bobby Westside to talk about what a real career in fitness can look like now. We get into compensation, ClassPass, restrictive contracts, personal brands and the growing tension around who owns the relationship with the customer. Bobby has seen the industry from several sides, first as a coach and instructor and now as an entre...
You love your fitness business. So why does running it sometimes feel so exhausting? For many gym owners, boutique fitness studio founders and wellness operators, burnout becomes part of the job. You're covering instructor callouts, managing payroll, responding to member issues after hours and making decisions that nobody else seems able to make. At some point, it's worth asking whether the problem is your workload or the way your business operates. In this episode of WELL RUN: The Business o...
Sebastien Lagree on Method, Machines, Innovation and What Comes Next Sebastien Lagree has spent decades building a fitness method, an equipment platform and a global licensing business around one central idea: the machine is only a tool. The method is what matters. In this episode of WELL RUN, Erin Schirack and Annie Adragna sit down with the founder of Lagree Fitness and creator of the Megaformer for a conversation that goes well beyond Pilates comparisons. Sebastien takes us back to the ea...
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