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MaxValue Podcast

Author: Ben Towne

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MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable.


Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth. 


Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.

36 Episodes
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In this episode of the MaxValue Podcast, I sit down with Jocelyn Auyeung to rethink work-life balance. Jocelyn is a life and career transition coach. She is also a mental health coach with Lura Health and the host of The Empowered Working Mom Revolution podcast. We cover how to find those values when you have never named them. And we explore why an exit is about the person, not just the business. Jocelyn also takes on the value vitamin: what to do when a busy owner thinks the answer is more ...
In this episode of the MaxValue Podcast, I take a break from business valuation and exit planning to go to the movies with forensic accountants Megan Thompson of Thompson Accounting and Alex Spaete of Bridge Forensics. Both practice in family law in California, and together we break down the fraud classic Catch Me If You Can. The fun has a serious point for business owners. Fraud and hidden risks can destroy value fast, and a business must stay valuable and transferable when you are ready to...
In this episode of the MaxValue Podcast, I sit down with Carter Welch, a strategic adviser and fractional CMO, to talk about growth, marketing, and the long-term value of your business. Carter Welch works with owners of growing companies that have become harder to run. We start with a simple idea. Many owners think they have a marketing problem, but they really have a clarity problem. We talk about why a fractional CMO is the architect, not the contractor. Then we get into business valuatio...
In this episode of Max Value, I sit down with Ted Israel. He's the founder and now-retired partner of Israel Fry Group. Ted spent over 30 years doing business valuation work. He handled estate and gift tax cases. He worked on mergers and deals. He also handled family law disputes. We talk about why many owners don't need a formal valuation at all. A simpler "sensitivity analysis" can often answer the real question instead. We also cover the habits that quietly hurt value at the table. Things ...
On this episode of Max Value, I sit down with Marie Mills, founder of Clear Solutions LLC and a business process documentation expert with over a decade of experience helping companies protect their most valuable (and most overlooked) asset: institutional knowledge. We talk about why so much of what makes a business run lives only in the heads of a few key people and what happens when those people retire, quit, or just win the lottery. Marie shares real stories of costly, preventable crises,...
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