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As Told by Zink

Author: Samantha Zink

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As Told By Zink takes you inside the world of influencer marketing with Samantha Zink, Founder & CEO of Zink Talent, one of the pioneering talent management agencies to enter the influencer marketing space nearly a decade ago.

With a front-row seat to the evolution of the creator economy, Samantha sits down with influencers, founders, celebrities, and industry leaders to uncover what really goes into building influence, growing a personal brand, landing brand partnerships, and creating a successful career in today’s digital landscape.

From behind-the-scenes industry insights and what brands really look for when casting talent to entrepreneurship, wellness, spirituality, and the realities of life in the public eye, Samantha brings candid conversations and an insider’s perspective to the people and trends shaping the creator economy.

As Told By Zink is where influence meets the stories, strategies, and people behind it.


210 Episodes
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This week on As Told by Zink, I sat down with Hope Williams to talk all things fashion, body positivity and New York Fashion Week! We dive into the importance of body positivity and representation in the fashion industry, what it really takes to break into the NYFW scene and how creators can position themselves to land coveted invites. With February Fashion Week right around the corner, Hope shares insider insights on what creators should be doing NOW to prepare, build relationships and get o...
This week, I sat down with Aubrey Istnick, an influencer marketing expert who works at a leading agency and shares valuable industry insights and creator strategies on TikTok. We’re breaking down what brands are actually looking for when choosing creators, how influencer marketing budgets work, and how to craft the perfect pitch to land more partnerships. We also dive into how lifestyle creators can define their content verticals, stand out in a saturated market, and why some creators struggl...
What happens when you graduate college, move to LA, and realize you have no idea what's next? This week, I sit down with content creator Mia Holland to talk about navigating your 20s, the ebbs and flows of being a content creator, and figuring out life after college. After eight years of creating content, Mia opens up about the realities of being a full time influencer, dealing with burnout, navigating a changing audience, and the pressure to constantly stay relevant. We discuss rebranding af...
This week I sat down with Harvard student and content creator Jenny Ng to talk about balancing college life with building a career online. Jenny shares how she grew her platform through relatable college, food, lifestyle, and study content, what it’s really like creating while attending Harvard, and how she turned everyday moments into content people actually want to watch. We get into finding your niche without boxing yourself in, balancing school with brand deals and content creation, deali...
Ever wonder what brands and agencies are actually looking for from creators? This week I’m joined by Morgan Lee who has 8+ years in influencer marketing to break down the influencer industry from the brand and agency perspective. We chat about how to build real relationships that lead to brand deals, how to stand out at events, why Q4 isn’t always the money maker creators think it is, and the biggest mistakes that can hurt your reputation with brands. We also get into why having management do...
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