Rock n' Roll Research Podcast

Loretta Hudelot is currently a professor of marketing research and social impact marketing at the University of Texas at Dallas. With equal parts grit, scrappiness and creativity, Loretta worked her way into the market research field and built a great career with companies like Verizon, Dr. Pepper and Brinker International. Loretta shares her journey through insights, the lessons she’s learned along the way and how green Skittles can catalyze your innovation thinking.

Oh, to be Robert McLaughlin at the dawn of the millennium – living in NYC, working in research for the super hot dot-com, DoubleClick, starting a record label and playing in an indie band sharing bills with the likes of The Strokes and Interpol. He went on to hold senior insights roles at AOL, Spin Media and Popsugar before founding the consultancy, DCDR, writing a book, and continuing to run and record solo material for Inner Noise Records. Rob shares his fascinating journey and why, a...

Chelsea Lee is currently Manager of Foresight & Trends at Prudential Financial. Having worked in automotive (Lexus), retail (Neiman Marcus) and now financial services, Chelsea has developed a deep, unique perspective on the affluent consumer. Chelsea shares the parallels and lessons learned from her experience as a Division I volleyball player in college. She also discusses where insights is headed, the future of high-net-worth consumers, and the music she’d want to keep her company...

Dan Braker started his insights career with the Angus Reid Group in Canada, later purchased by Ipsos. He moved to LA and started Breakthrough Research in 2013. In his spare time, Dan became an accomplished independent filmmaker and screenwriter, including the short film, “Peace,” starring Kurtwood Smith from “That 70’s Show.” Dan shares his career journey, his take on the future of insights and why it is easier to makes films in Canada than Los Angeles.

Ryan Fennelly’s passion and expertise in behavioral science led him to found his consultancy, Valsier, earlier this year after an insight career with Suntory, PepsiCo, Circana and Ipsos. But Ryan is also a shredding metal guitarist which led to him playing at the legendary Stone Pony in Asbury Park and meeting Sebastian Bach (Gilmore Girls era). Ryan contrasts what he learned from the supplier- and client-sides of the industry. He also shares his take on the future of insights with some rock ...