True to Form

What could change in your career if you stopped worrying about what everyone else thinks? Audrey Neff welcomes Limor Weinberg for a candid conversation about building a personal brand, finding your niche, and having the courage to bet on yourself. From growing a loyal following to launching her Lip Recipes Tour, Limor shares the hard lessons and leaps of faith that shaped her career in medical aesthetics. Together, they explore showing up authentically on social media, navigating industry criticism, and letting people see the person behind the injector — plus why consistency matters more than perfection and how specializing and finding your niche can open new doors. If you're ready to grow your visibility, build your reputation, or take the next step in your career, this conversation will give you the push to start.

If your practice can't run without you, what have you really built? Audrey Neff sits down with Sydney Sullivan, founder of Muse Med Spa in Austin, Texas, to explore how to move from being the person who does everything to the leader who empowers others to succeed. With more than 23 years in medical aesthetics, Sydney shares hard-earned lessons on hiring, retaining great people, promoting from within, and letting go of control without compromising standards. Together, they unpack the difference between helping and micromanaging, how to build a team that makes confident decisions in your absence, and why these leadership choices matter to the long-term value of your business. Sydney also opens up about nearly selling her practice to private equity, the changes that made her reconsider, and why she ultimately walked away. For med spa owners thinking about growth, more freedom, or a future exit, this conversation offers an honest look at what it takes to protect what you've built while preparing for what comes next.

How do you build a team that cares as much as you do? Audrey Neff sits down with Rana Kennelly, MSN, AGNP-C, CANS, founder of The Confidence Bar and The Confidence Lab, for a candid conversation about the people and values behind a successful practice. From her beginnings in New Zealand to building her business in Chicago, Rana shares lessons on hiring good humans, creating a culture where people thrive, and building a high-performing team you're proud to lead. Throughout the conversation, she brings it back to what matters most: caring for your people and your patients — all with her signature humor and honesty.

A packed schedule doesn't always mean a profitable practice. Ashley James, founder of DermAesthetic Consulting, joins Audrey Neff to unpack where med spas leave money on the table — and how to change it. Drawing on 25 years in aesthetics and building and selling multiple practices, Ashley shares actionable strategies for better consultations, navigating price objections, and building patient relationships that last. From treatment plans and retail to memberships and team culture, this candid conversation explores what it takes to turn a busy practice into a thriving business.

Audrey Neff sits down with branding strategist, speaker, and author, Leslie Tracey, founder of Diamond Hands Media, to unpack one of the most overlooked drivers of business success: intentional leadership. Together, they explore why your brand is about so much more than a logo or website. It starts with who you are as a leader, the culture you create, the standards you uphold, and the experience your team delivers every single day. From building authority and earning trust to creating a luxury patient experience, this conversation is packed with practical insights for aesthetic providers and practice owners looking to build a business that stands the test of time. If you've ever wondered how the most respected practices consistently stand out in a crowded market, this episode is for you. In this episode, you'll learn: Why your identity — not your marketing — is your greatest competitive advantage The difference between reactive and intentional leadership How consistency compounds into authority and long-term success What truly separates luxury practices from premium ones Why your team is one of the most powerful expressions of your brand Simple leadership habits that create stronger culture, better patient experiences, and lasting trust Whether you're building your personal brand, growing a medical aesthetics practice, or leading a team, this episode will challenge you to stop chasing trends and start building with intention.