Audience Bridge [Insights]

His client’s email list was growing. The hiring inquiries weren’t coming. Copywriter Andrew Gould suggested replacing a how-to guide with a case study showing the client’s work. Fewer people subscribed, but potential clients started asking if he was available. That story gets at a question every newsletter publisher should ask: who is your list actually attracting? Andrew joins Chris Miquel on Audience Bridge Insights to talk about writing emails that give the right people a reason to respond...

Most newsletter publishers buying Facebook ads are hunting for a winner. Manny Reyes kills losers fast enough that the winners can pay for them. Manny is the founder and CEO of Boletín Growth, a paid growth agency for newsletters. He's helped acquire more than 5 million subscribers over six years of media buying, including time at Morning Brew. In this episode of Audience Bridge Insights, we get into how he tests, kills and scales ads, and why the cheapest CPA is often buying the wrong peopl...

Andy Mackensen has grown The Assist to a newsletter for professional women that adds roughly 30,000 subscribers a month through paid media. It pays about $3 to acquire a subscriber and makes that $3 back within seven days, before the subscriber ever receives a regular newsletter send. In this episode he walks through his SCALE framework: Subscribers, Conversion, Activations, LTV, and Enrichment. We get into the five-question quiz that 83% of new subscribers complete, the quiz results page ...

Every email platform can identify machine-generated opens. Almost none of them show you. Travis Hazlewood is Head of Email Deliverability at Ortto, now a Canva company. He's in his eighth year in deliverability, running global platform delivery audits, blocklist remediation, and sender reputation repair for high-volume senders. He sees the data your dashboard doesn't show you. He told me a story I hadn't heard before: Ortto built filtering to strip machine opens out of reporting, ...

Your email can pass every authentication check, land in the inbox, and still never get seen the way you wrote it. Chad S. White has written nearly 4,000 articles on email marketing. He's the author of Email Marketing Rules and GVP of CRM Strategy at Zeta Global. And he says we've entered a new age of deliverability — one where inbox providers rewrite your subject lines, summarize your content, and rank your emails before a single subscriber opens them. For publishers who mail daily and mone...