Digital Innovators Circle

12 Episodes

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Half the Library Never Watched: How SCCM Reached 3,300 Users in 6 Months With SCCM Stream

2026-10-3134:13

Over 50% of SCCM's library had never been watched. 6 months after launching SCCM Stream: 3,300 users, 12 minutes and 7 videos per user per month. In this episode of Digital Innovators Circle, Bozidar Jovicevic, MD, MBA, CEO and Co-Founder of Evermed, talks with TJ Boron, Senior Education Manager at the Society of Critical Care Medicine (SCCM). SCCM is the largest nonprofit medical organization dedicated to critical care, with about 15,000 members and one annual Critical Care Congress. Befor...

What Are You Waiting For? How AAAAI Launched a Netflix-Style Library With 705 Videos in Exactly 90 Days

2026-10-3140:06

AAAAI launched AAAAI Ignite in exactly 90 days. Three months later: 650+ users, about 60 minutes of viewing per user, and a 53% email open rate. In this episode of Digital Innovators Circle, Bozidar Jovicevic, MD, MBA, CEO and Co-Founder of Evermed, talks with Rachelle Hoehnen, Director of Education at the American Academy of Allergy, Asthma & Immunology (AAAAI). AAAAI has more than 7,500 members and an annual meeting of about 6,000 attendees. Before, annual meeting recordings sat on th...

64 Minutes per Surgeon per Month: Inside the First 100 Days of STS On Demand

2026-10-3130:08

STS put 2,000+ pieces of education into one Netflix-style library. In its first months: 64 minutes per surgeon per month, 73% activation and an NPS of 62. In this episode of Digital Innovators Circle, Bozidar Jovicevic, MD, MBA, CEO and Co-Founder of Evermed, talks with Karen Kostrinsky, Senior Manager, eLearning and Education at the Society of Thoracic Surgeons (STS). STS serves 8,000+ cardiothoracic surgeons and healthcare professionals. Before STS On Demand, content lived across the LMS,...

Chunked, Searchable, Trusted: How ASCRS Transformed Surgeon Learning in 76 Days

2026-03-3130:11

In this episode of the Digital Innovator Circle, we sit down with Erica Flynn, Chief Learning and Engagement Officer at the American Society of Colon and Rectal Surgeons (ASCRS), to explore how a surgical society of 4,000 members transformed their content strategy and launched a Netflix-style digital library—ASCRS Ustream—in just 76 days. Erica shares what it took to move from one-hour videos with poor replay rates to bite-sized, searchable, personalized learning experiences that surgeons act...

If You Build It, They Won't Come: How NASS Turned 80% Unwatched Content Into a Netflix-Style Revenue Engine With 2X ROI

2026-03-1843:25

In this episode of Digital Innovators Circle, Bozidar Jovicevic sits down with Brianna Schaefer, Director of Online Education and Accreditation at the North American Spine Society (NASS) — a global, multidisciplinary professional society of ~8,000 members spanning surgeons, physical therapists, researchers, and chiropractors. Brianna shares how NASS had a content problem hiding in plain sight: hundreds of hours of high-quality conference recordings that 80% of attendees never watched — and a ...

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