The AI Marketer's Playbook

AI can now find prospects, research companies, write personalised emails and organise sales workflows in minutes. But does that mean the human side of sales matters less? In this episode of AI Marketer's Playbook, host Audrey Chia speaks with Arnaud Renoux, Co-founder of Scalist, about how AI agents are transforming B2B sales and go-to-market strategies. Drawing from 11 years of sales experience, Arnaud shares how he built Scalist, how businesses can connect AI tools to automate prospecting a...

Your next sales rep might be AI—but only if you give it the right information. In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Andy Crestodina, co-founder and CMO of Orbit Media, to explore how marketers can adapt to an AI-shaped search landscape. Andy explains why visibility alone is no longer enough: brands need strong answers, evidence, proof points and clear positioning that AI systems can retrieve and recommend. He also shares his approach to AI-powered content ...

AI won't replace great operators—but great AI operators will outperform everyone else. In this episode, Audrey Chia speaks with AI educator and entrepreneur Pietro Montaldo about what separates casual AI users from true AI operators. Drawing from his experience coaching more than 100 business teams and scaling a startup to $1 million in under nine months, Pietro shares a practical framework for helping non-technical professionals use AI to eliminate repetitive work, build scalable workflows, ...

Rachel Woods believes the biggest AI skill isn't coding, it's systems thinking. In this episode, she joins Audrey Chia to explain how businesses can transform everyday workflows into AI-powered playbooks that scale execution across teams. Rachel shares her framework for identifying AI opportunities, training employees to work alongside AI, and creating repeatable processes that can run across tools like Claude, ChatGPT, and Copilot. She also demonstrates a project-planning playbook that helpe...

In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Kinsey Soderberg, founder of Authentic AI, to explore how entrepreneurs can use AI without sacrificing their voice, creativity, or authenticity. Kinsey shares her journey from branding and content creation into the world of AI systems, automation, and scalable AI-powered offers. The conversation dives into using Claude and ChatGPT for workflows, how to think about AI skills versus automations, and why founders should fo...