Electric Car Chat

23 Episodes

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How A 1948 Hat Slogan Explains EV Adoption

2026-09-1831:58

Send us Fan Mail A single advertising line helped rescue an entire industry, and it points to a hard truth about the UK’s electric car transition: you cannot sell a product to people who do not yet want the idea. We start in Britain in 1948, when rationing and a government-issued demobilisation suit inadvertently crushed men’s hat sales. The Hatters Development Council’s response was not another discount or a technical tweak, but a category-changing campaign: “If you want to get ahead, get a ...

Oil, Net Zero, and the Parties That Would Have Us Go Backwards

2026-08-1317:24

Send us Fan Mail The lawn is brown, the leaves are falling, and it’s only early August. That uneasy feeling becomes our starting point for a straight-talking look at climate change, net zero, and why the public conversation gets derailed by “it’s not consistent every year” doubt. We unpack why extreme weather swings can confuse the issue, while the long-term evidence still points one way: warming oceans, melting ice caps, and greenhouse gas emissions that outpace what nature can absorb. Then...

Road Pricing Should Not Be Built On Trust

2026-08-0426:41

Send us Fan Mail We break down the government’s EVED plan for a mileage-based charge from April 2028 and why the 3p per mile headline misses the real problem. We argue the proposed annual mileage guesswork invites fraud, creates hassle for drivers and fleets, and ignores connected car technology that could make pay per mile road charging fair and accurate. • the EVED timeline from consultation to draft legislation and what the government now plans • why 3p per mile is not the cor...

The EV Industry Sells Discounts When You Need Answers

2026-06-1832:56

Send us Fan Mail Electric car buyers keep getting stung by costs and risks that only appear after the excitement of the test drive. I explain why the industry’s flood of specs and discounts fails, and what practical, safety-led information actually moves people from doubt to confident action. • real-world EV insurance shocks and why dealers rarely warn you early enough • how information gap theory explains EV anxiety and EV curiosity • why discounts do not fix wrong beliefs,...

Can We Trust Data If The Future Isn’t The Past

2025-12-3020:58

Send us Fan Mail First of all, I'd like to thank you for subscribing to my podcast and sharing with others. I'd also like to wish you a very successful, happy and healthy New Year. Forget tidy charts that “prove” the obvious. We open with a stork-baby correlation that looks convincing on a blackboard and use it to expose how clean numbers can hide messy truths about electric vehicles, insurance risk, and the way headlines get written. From there, we dig into the mechanics of data interpretati...

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