B2B Go-To-Market Leaders

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Ron Johnson, best known as the creator of the Apple Store, to unpack the thinking behind one of the most influential retail experiences ever built and the go-to-market problem Steve Jobs was ultimately trying to solve. When Steve Jobs returned to Apple, the company had roughly 5% market share despite iconic products and advertising. In Ron’s telling, Steve concluded that Apple’s b...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Guy Galon, Chief Customer Success Officer at Obrela, to explore the role customer success plays across the entire go-to-market motion—and why making value visible is especially critical when customers can’t always see the outcomes they’re paying for. Drawing from more than 25 years across software engineering, professional services, program management, enterprise technology, cybersecuri...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu welcomes back Jeff Reekers, co-founder and CEO of Champion, to explore how his perspective on go-to-market has evolved from his years as an operator to building and scaling a company as a founder. Jeff defines go-to-market as the process of commercializing a solution to an important problem at massive scale, a perspective shaped by his journey from marketing leadership at Aircall to building Champion,...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Andrew Davis, SVP of Marketing and Sales at TextUs, to explore what happens when one leader owns both marketing and sales—and why great go-to-market execution feels more like conducting an orchestra than running individual teams. Drawing from a career that spans door-to-door sales, demand generation, startup marketing, and executive leadership, Andrew shares how creativity, analytics, a...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kady Srinivasan, Chief Marketing Officer at Freshworks, to explore what it really takes to build market share in SaaS, and why finding the right ICP is often the difference between accelerated growth and stalled momentum. Drawing from leadership roles across Dropbox, Klaviyo, Lightspeed, and Freshworks, Kady shares lessons from scaling PLG, inbound, outbound, and hybrid go-to-market mot...