Claim OwnershipInsights from Elsewhere
Subscribed: 0Played: 0
Subscribe
© 2026 Insights from Elsewhere
Description
“Insights from Elsewhere,” is a podcast by Insight Platforms.
Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.
There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.
Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
24 Episodes
Reverse
Jazgul Ismailova, co-founder and CEO of Glimma AI, has moved from survey programming in Stockholm to client-side insights at Tele2 and Nordea, and on to building an AI-moderated research platform. In this episode she explains what makes Nordic consumers distinctive, why single words like "lagom" can derail both quantitative scales and qualitative interpretation, how data quality in the region differs from other markets, and where AI-moderated research is genuinely useful. She also...
Mpho Mpofu, founder of Masutane and author of The Qual African, has more than 20 years of experience in qualitative research across Africa. In this episode, she explains why the idea of “the African market” is too simplistic. Africa spans 54 countries, thousands of languages and very different cultural and consumer contexts. She also shares insights from interviews with 31 African researchers, discusses the pressure on qualitative research budgets and talent, and explains why AI still struggl...
In this episode, Cynthia talks to Samantha Loggenberg, founder of Insights Edge in South Africa. She has spent more than 30 years doing qualitative research across Africa and more than 40 other countries. Episode Highlights: South Africa is not one market. Samantha explains why sampling and segmentation have to account for race, socioeconomic level, culture and language at the same time, and why treating the country (or the continent) as a single, uniform market is the biggest mistake r...
Africa cannot be understood as a single market research region. In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Dharmendra Jain, from Kenya, founder and CEO of Actnable AI, about the cultural, linguistic, operational and commercial differences shaping market research across African countries. They discuss face-to-face fieldwork, data quality, infrastructure, language diversity and mobile-first consumer behaviours such as WhatsApp communities and social commerce. ...
Egypt is more than pharaohs and pyramids. Market research and technology in the MENA region cannot be understood through a single regional playbook. In this episode, Cynthia Portugal speaks with Mohamed ElSherif, from Egypt. He is the founder of ASaaSI Middle East, and he speaks about the cultural, commercial and linguistic realities shaping insights work across Egypt, Saudi Arabia, the Gulf and North Africa. Mohamed explains why trust, local relationships and guided service...
Comments
Download from Google Play
Download from App Store
United States