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© 2026 Banter with Billy
Description
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
35 Episodes
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Ask any marketer where they began with AI and the answer is content. So what happens next? Alex Greenshpun co-founded 10x company and built one of the first AI communities for marketers in Israel, so she sees what happens to teams once the content-generation honeymoon ends. Envy's Billy Cina asked her what comes after, and the answer does not sit where you expect it to! What Billy and Alex get into: ↳ AI slop, naturally ↳ Popular AI use cases for marketers ↳ Replacing marketing teams with ...
You trust buyers to make $50,000 decisions. So why are you trapping them behind a form just to "see the product"??? In this banter, Envy's Billy Cina sits down with Tas Bober, the landing page queen herself, to pull apart everything B2B marketers get wrong about landing pages. Turns out the old playbook (big form up top, three bullet points about how you're "AI-powered," no way out) is quietly killing your pipeline. Tas explains what actually converts, why you have to date your buyers bef...
Sangram Vajre as run marketing inside two nine-figure exits, Pardot and Terminus, then became a CEO himself. That mix is exactly why he has strong opinions on the CEO-CMO tension around go-to-market, and why so few companies actually solve it 👈 On this episode of Banter with Billy, Sangram argues CEOs need to own go-to-market outright, while marketers earn their seat at the table by understanding the business of marketing, meaning which accounts and products actually turn a profit. He also ...
Before Fibbler had a product, Adam Holmgren had an audience 👀 He spent two years posting on LinkedIn every weekday, building 25,000 followers directly in his target buyer pool, with nothing to sell. So when he launched, his first 50 customers came straight from those posts, with content doing all the work before a sales team or paid funnel ever existed. In this episode of Banter with Billy, Billy and Fibbler's co-founder and CEO, Adam Holmgren, get into what founder-led marketing actu...
Rashi Elmaliah named Waze. Eitan Chitayat ran branding for Apple, Google, and Volkswagen through his agency Natie. Between them, decades of building some of the most recognised brands in tech. Then October 7th happened, and both of them showed up without being asked, without being drafted. A decision each made alone, the same night. We get into how brand storytelling works when the stakes are existential, not commercial. If you work in brand, communications, or marketing, this conversation w...
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