The Focused View: Empowering Eye Care Professionals
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"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
66 Episodes
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Most of us know SOLA for CR-39. Fewer know it was once Australia's major defence optics manufacturer, or that it was casting disposable contact lenses years ahead of the rest of the world. In Part 3, Rod Watkins takes us inside SOLA’s lesser-known innovations, from optical systems for Australia’s Leopard tanks and Rapier missiles to disposable contact lenses that were years ahead of their time. Rod also shares what he learnt as SOLA grew into a global business, and why it's the people behin...
What does it take to build a culture where ordinary people can do exceptional work and what happens when that culture begins to change? In Part 2 of our three-part series, Rod Watkins, former Technical Director and Group General Manager of SOLA, shares how the company kept up with 40% year-on-year growth, the product gap that helped push its owners to sell, and what changed when Pilkington took over. Along the way, Rod paints a picture of the kind of culture that gets ordinary people doin...
Most people in Australian optometry have heard the name SOLA. Fewer know it started life inside a nine-person optometry practice in Adelaide, and even fewer know it briefly ran neck-and-neck with Essilor as the biggest ophthalmic lens manufacturer in the world. In this first instalment of a three-part series, Michael Nasser sits down with Rod Watkins, former Technical Director and Group General Manager of SOLA (Scientific Optical Laboratories of Australia), who joined the company in 1970 an...
Your patients are Googling you before they ever book an appointment, and if they can't find you, they're already questioning whether they can trust you. In this episode, we're joined by Sarah Makris, a former corporate communications executive turned personal branding strategist, who's spent years helping senior executives and professionals build brands that open doors. Sarah shares why personal branding isn't optional anymore, and how showing up authentically, even imperfectly, builds more...
Dry eye doesn’t have to be a highly specialised service requiring expensive technology or a dedicated clinic. Meaningful dry eye care can start with the tools and knowledge you already have and grow with your practice. In this episode, we are joined by Shaina Zheng, clinical optometrist, practice owner and founder of Dry Eye Impact, to explore how to build a practical dry eye service regardless of your resources. Shaina shares her personal experience with dry eye and her approach to identif...
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