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Creating Disney Magic

Author: Lee Cockerell and Jody Maberry

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Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.
631 Episodes
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You Create the Culture

You Create the Culture

2026-11-1013:24

"When leaders don't define the culture, employees are left to make it up as they go." Episode Chapters [02:30] Are You the Thermostat or Thermometer? [03:13] Why Leaders Must Create the Culture [04:36] Setting Clear Expectations [07:58] How Predictability Helps Employees [10:42] Structure, Standards, and Stability Every workplace has a culture, but not every leader is intentional about creating it. Some set clear expectations and help their teams succeed, while others spend their days reacting to problems that could have been prevented. In this episode, Lee Cockerell explores an interesting comparison shared by former Disney Institute speaker Jeff Noel that leaders can be either thermostats or thermometers. One sets the temperature, while the other simply reports what's happening. Lee shares why employees appreciate knowing what to expect, how clear standards create a more stable work environment, and why leaders need to help their teams understand the reasoning behind decisions. It's a practical conversation about creating a workplace where people can focus on doing great work instead of wondering what might go wrong next. Read my blog for more from this episode.  Resources CockerellStore.com The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.
"If you're not learning something every day, you're getting behind." Episode Chapters [01:13] What Should You Develop Next? [01:49] Identifying Your Opportunities for Growth [04:04] Building Habits That Make Learning Easier [05:44] Scheduling Time for Your Priorities [09:19] Developing Skills and Your Reputation You know you want to keep growing in your career, but how do you figure out what to work on next? Should you learn a new skill, pursue more education, or focus on becoming a better leader? That's the question Lee Cockerell explores after a participant at their Creating Magic Mastermind asked Lee for advice about her own professional development. Lee shares why taking an honest look at your strengths and weaknesses is a good place to start, along with practical ways to make learning part of your everyday routine. He explains the benefit of things like setting aside time to read to asking others for feedback. Personal growth doesn't always require a major commitment. Sometimes it starts with a small change you're willing to make consistently. Read my blog for more from this episode.  Resources CockerellStore.com The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.
"Employees will do what you want if you have the guts to tell them what you want." Episode Chapters [01:36] When Locations Become Rivals [02:22] Setting Clear Expectations for Teamwork [04:00] Protecting a Consistent Customer Experience [06:59] Addressing Divisive Behavior Directly [09:38] Connecting Teams Across Multiple Locations It doesn't take long for an "us versus them" attitude to develop between departments, locations, or even coworkers. What starts as a few frustrated comments can eventually make people forget they're all working for the same organization. A listener asks Lee Cockerell how to handle a growing divide between two business locations. Throughout Lee's career as a leader with Disney, Marriott, and Hilton he managed multiple teams and locations. In this episode, he shares stories that show why leaders can't simply hope the tension goes away. Setting clear expectations can bring everyone back to a shared purpose. There are several practical ways Lee see success in keeping teams connected. From pre-shift meetings to short recorded messages that help employees hear the same information, the bottom line is that people want to hear from their leader, no matter where they work. Building relationships should come before making big changes. Read my blog for more from this episode.  Resources CockerellStore.com The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.
"When you know more, you'll see more, you'll do more, and you'll be able to execute better." Read Lee's blog for more from this episode. Episode Chapters [00:53] Why the Little Details Matter [02:21] Learning High Standards in Hospitality [05:08] Disney's Commitment to Every Detail [07:18] Moving from verage to Excellence [09:11] Experience Your Business as a Customer Two burned-out hallway lights were enough to make Jody Maberry reconsider eating at a hotel restaurant. Why? Because after years of conversations with Lee Cockerell, he's learned that the little things can tell you a lot about how a business operates. In this episode, Lee shares how working at Hilton, Marriott, and Disney taught him to notice the details that shape a customer's experience. Seemingly small decisions can quickly add up, such as the way a guest is greeted to the consistency of a meal. There are a number of practical ways to look at your own business with fresh eyes. Lee suggests walking your operation and experiencing it as a customer. Once you start paying attention, you'll be surprised by how many opportunities to improve are right in front of you. Resources CockerellStore.com The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.
"People have experience and exposure that you don't have and could learn a lot from." Episode Chapters [01:00] Why masterminds work across industries [02:16] Solving problems through different perspectives [04:10] Creating your own problem-solving group [06:51] Learning from other people's experience [08:38] Asking for help without hesitation What could a dentist, tax accountant, hotel manager, and recent college graduate possibly have in common? As it turns out, quite a bit when it comes to solving problems. Lee Cockerell and Jody Maberry hosted their 11th Creating Magic Mastermind, where 15 people from different backgrounds came together. The days were spent sharing challenges, exchanging ideas, and helping each other find solutions. What Lee finds most interesting time and time again  is that some of the best advice comes from people who have never worked in your industry. In this conversation, Lee and Jody share what makes these gatherings so valuable. You don't need to attend a formal mastermind to experience the benefits. Sometimes all it takes is getting a few people in a room who are willing to ask for help and are open to learning from people outside of their typical circle of influence. Some of the best solutions to your business problems may come from people who work in a completely different industry.  Read the blog for more from this episode. Resources CockerellStore.com The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.
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