RevGenAI Podcast

Laura Walmsley, Chief Commercial Officer at Virta Health, joins Meir Heimowitz to discuss how enterprise sales teams earn attention, help buyers understand a different value proposition, and keep learning as AI changes the work. What you will hear: - How differentiated messaging helps create qualified opportunities - Why buyer education should add something the buyer had not considered - How to rebuild trust when your product offering expands - Matching content formats to the buying process and testing practical AI skills Chapters: 00:00 Why a new value proposition needs repetition 00:17 Meet Laura Walmsley 00:59 Who Virta Health serves 04:15 Connecting commercial work to its impact 05:49 Building qualified enterprise opportunities 09:40 Breaking through familiar sales messaging 10:53 Teaching buyers something new 14:14 Rebuilding credibility as the offering expands 16:21 Repeating the new message 18:47 Choosing the right content format 20:32 Keeping up with change and hiring for AI skills 22:39 Connect with Laura Guest: Laura Walmsley, Chief Commercial Officer at Virta Health Virta Health: https://www.virtahealth.com/ Laura on LinkedIn: https://www.linkedin.com/in/laurawalmsley/ Host: Meir Heimowitz, founder of RevGenAI. RevGenAI helps B2B teams build relationships with enterprise buyers through podcast conversations and reusable content. The RevGenAI Podcast: https://getrevgenai.com/podcast Subscribe: https://www.youtube.com/@revgenaipodcast Book a podcast conversation: https://calendar.getrevgenai.com/meir/podcast?utm_source=youtube&utm_medium=episode_description&utm_campaign=laura_walmsley This episode covers enterprise sales, buyer education, healthcare go-to-market strategy, content formats and practical AI adoption. Healthcare experiences discussed are the guest's professional perspective.

AI buyers want measurable results. Chris May, VP of Sales at Whale, joins Meir Heimowitz to discuss what that means for enterprise sales.They discuss building useful solutions before the first meeting, turning buying signals into relevant proposals, growing through partnerships, and helping buyers find your company in AI search. Chris also shares why relationships and domain expertise still matter as sales tools change.00:00 Selling AI with measurable ROI00:15 Meet Chris May and Whale01:05 From SDR to AI sales leader02:24 Why quality matters more than outreach volume06:06 Bringing Asian AI technology to the US07:34 Results as a service10:34 Turning buying signals into useful proposals14:36 Leadership events and enterprise partnerships17:45 Visibility in AI search19:44 Learning, relationships and domain expertise23:00 Where to find ChrisWatch the full episode: https://www.youtube.com/watch?v=epW0yQhQjREFind Whale: https://meetwhale.aiThe RevGenAI Podcast: https://getrevgenai.com/podcast

Enterprise sales in maritime software requires support from executives and the people doing the work. Joe Arko, VP of Sales at Marcura, joins Meir Heimowitz to explain how he approaches adoption in an industry with long-standing operating practices.Joe discusses why good technology can take years to gain adoption, how existing customers' experiences shape new sales conversations, and where human accountability still matters in AI-assisted services. He also shares how he uses LLMs to create useful follow-up materials after meetings.Explore The RevGenAI Podcast:https://getrevgenai.com/podcastLearn about Marcura:https://www.marcura.com

Ashlee Birt, CIO of Path Forward IT, joins Meir Heimowitz to explain how healthcare organizations can adopt AI without losing human judgment, security discipline, or sight of the real business problem.They discuss why healthcare IT expertise wins trust, how Path Forward is building pipeline beyond referrals, when a provider should say no, and why not every problem needs AI. Ashlee also shares a practical governance model: treat AI like another member of the organization, with least-privilege access, clear limits, oversight, and regular review of its outputs.Connect with Ashlee: https://www.linkedin.com/in/ashleebirtLearn more about Path Forward IT: https://pathforwardit.com/Watch the full video: https://www.youtube.com/watch?v=fK01oTxk--k

Dan Waldschmidt joins Meir Heimowitz to explain why resilience must be built into your finances, mindset, relationships, and daily life. They discuss how AI compresses experience, why enterprise buyers optimize for certainty and risk reduction, and how introspection turns failure into useful feedback. Watch: https://www.youtube.com/watch?v=kvQVojqGbGw