Claim OwnershipSaaS Backwards - Reverse Engineering SaaS Success
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Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast
201 Episodes
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Send us Fan Mail Guest: Jonathan Spier, Founder & CEO of GetRev -- Intent data changed B2B SaaS go-to-market, but the next evolution may be finding the signals that reveal demand before buyers ever raise their hands. In this episode of SaaS Backwards, we talk with Jonathan Spier, Founder and CEO of GetRev, about how AI and exographic signals are creating a more precise approach to identifying and prioritizing potential customers. Traditional intent data can still provide use...
Send us Fan Mail Guests: Sangram Vajre, Co-Founder & CEO of GTM Partners, and Amos Bar-Joseph, Co-Founder & CEO of Swan AI -- AI is changing what’s possible with account-based marketing, but meaningful personalization still starts with strategy. In this special episode of SaaS Backwards, we revisit our fireside chat with Sangram Vajre, co-founder and CEO of GTM Partners, and Amos Bar-Joseph, co-founder and CEO of Swan AI, to explore how ABM is evolving in the age of AI. ...
Send us Fan Mail Guest: Ivan Lee, Founder & CEO of Datasaur We’re looking at what happens when AI changes the market faster than the old SaaS playbook can keep up. Ivan Lee, founder and CEO of Datasaur, joins SaaS Backwards to share how his company navigated one of the most dramatic shifts in enterprise AI. Datasaur started as a data annotation platform before ChatGPT changed customer priorities, paused AI roadmaps, and forced the company to rethink its product, GTM strategy, and business...
Send us Fan Mail Guest: Anthony Nitsos, Founder of SaaS Gurus A SaaS company doesn’t become fundable because it’s growing—it becomes fundable when the financial engine underneath that growth can withstand scrutiny. In this episode of SaaS Backwards, Anthony Nitsos, founder of SaaS Gurus, joins us to discuss what actually makes a SaaS company fundable. Revenue, customer growth, and cash in the bank are all important signals, but they do not always reveal whether the business is healthy, scalab...
Send us Fan Mail Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO -- In this episode, we explore why SaaS retention problems often begin long before renewal—inside the sales, onboarding, and customer handoff process. Jason Roberts, Fractional Client Operations Executive at Scale CxO, joins us to discuss how growth-stage SaaS companies can unintentionally create retention risk while they’re focused on filling the top of the funnel and closing ne...
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