Claim OwnershipBeyond the Needle: The Aesthetics Business Podcast
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Description
Growing an aesthetics clinic today isn’t easy, I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse.
This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO.
If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!
67 Episodes
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In this episode, Emily is joined by Susie Ashfield, public speaking coach, communication expert and author of Just F**king Say It. Whether you're speaking to patients, creating social media content, presenting on stage, leading a team or having difficult conversations, communication impacts every area of your business. Yet it's one of the most overlooked skills among practitioners and clinic owners. Susie shares practical no‑nonsense advice for becoming a more confident communicator, improvin...
In this episode, Emily shares the Instagram strategies that are actually working right now for aesthetic practitioners and clinic owners. With social media constantly evolving, it can be difficult to know where to focus your time. Should you be creating Reels? Carousels? Following trends? Chasing viral content? Posting every day? In this episode, Emily cuts through the noise and explains how Instagram should really be used by aesthetic clinics- not as a platform for vanity metrics but as a to...
In this episode, Emily sits down with Eleanore Quadri, Founder and Clinical Director of Revive Cosmetics, an award winning, CQC-registered medical aesthetics clinic in Kent. Together, they unpack what it really takes to build a bespoke aesthetics clinic from the ground up. After successfully building two clinics, Eleanore shares the realities of planning permission, CQC compliance, budgeting, contractors, clinic design and the lessons she'd do differently next time. If you've ever consi...
In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into self‑awareness, communication styles and how Discovery Insights Profiling helps clinic owners build stronger teams, reduce conflict and improve patient consultations. Marcus explains how Insights Profiling uses a four‑colour energy model to reveal communication preferences, strengths, blind spots and stress behaviours. Unlike simple persona...
In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped revenue streams in aesthetics clinics- skincare consultations and retail. Cigdem explains why most practitioners unintentionally leave 20-40% of potential monthly revenue on the table, how ingredient based education transforms practitioner confidence and the exact consultation shifts that turn skincare from an afterthought int...
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