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The Capitalist Hippie

Author: Marco Pimentel

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The Capitalist Hippie presents: Power Play

AI needs more power, faster than America has ever built it. Power Play is a six-part investigation from Quartz and The Capitalist Hippie into the bottlenecks, the fixes, and the economics at the core of AI development.

Hosted by Marco Pimentel. Reported by Jackie Snow, Catherine Baab-Muguira, and Joseph Zeballos-Roig. New episodes releasing weekly starting September 15.

About The Capitalist Hippie:

Capitalist…Hippie. Two words that weren't meant to mix. One worships growth, disruption, and bottom lines. The other? Earth, equity, and a future worth believing in. For decades, they stood in opposition.

Not anymore. What was once radical—decarbonization, plant-based proteins, climate-focused investing—is now the biggest economic opportunity of our time. The Capitalist Hippie is a podcast for changemakers rewriting the rules of business. Not as rebellion, but as strategy. Because the world needs founders who push for more. Not just profit, but purpose. Not just scale, but systems change.

Hosted by entrepreneur and marketing expert Marco Pimentel, this show gives you the bold ideas, market trends, and go-to-market playbooks proving that sustainability is the future of business. The counterculture is now the blueprint.

So… are you building what's next, or clinging to what's broken?
96 Episodes
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The cheapest fix for AI's power problem is America's power grid. That is, the one that already exists. A Brattle study puts the savings from running it ten percent harder at more than $100 billion. The fixes chasing that number run from dynamic line ratings to a five gigawatt-hour heat battery in South Dakota. Jackie Snow and six grid experts explain what keeps us from tapping into these solutions. CREDITS:  Power Play is a production by Quartz and The Capitalist Hippie.  Reported by Jackie Snow, Catherine Baab, and Joseph Zeballos-Roig.  Hosted by Marco Pimentel.  Produced by Simon Litt.  Edited by Georgina Kemp Walker.  
Residents of Scioto County, Ohio, learned about their new $1 billion Google data center after the deal was done. The county gave up 75 percent of the property tax on it for 15 years. Historian John Reeves compares what's happening today with what happened the last time America built at speed. Catherine Baab-Muguira investigates the pledge signed by tech CEOs, which claims AI won't raise anyone's electricity bill.   CREDITS:  Power Play is a production by Quartz and The Capitalist Hippie.  Reported by Jackie Snow, Catherine Baab-Muguira, and Joseph Zeballos-Roig.  Hosted by Marco Pimentel.  Produced by Simon Litt.  Edited by Georgina Kemp Walker.  
America's grid runs at about half its capacity. AI needs more power. What's the problem? Every new data center waits on a connection study, and the studies are still run by hand. The turbines and transmission lines that would add capacity take five years or more to arrive. Jackie Snow traces the wait through roughly three thousand utilities, each working the problem alone. CREDITS:  Power Play is a production by Quartz and The Capitalist Hippie.  Reported by Jackie Snow, Catherine Baab-Muguira, and Joseph Zeballos-Roig.  Hosted by Marco Pimentel.  Produced by Simon Litt.  Edited by Georgina Kemp Walker.  
America is rebuilding its power grid for AI before anyone can agree on how much power AI will need. In Ohio, one utility held 30 gigawatts of data center requests. When it asked developers for money upfront, requests dropped to 13 gigawatts. Jackie Snow follows the phantom demand clogging utility queues, the decisions already being made on numbers nobody trusts, and who pays if the guesses run high. CREDITS:  Power Play is a production by Quartz and The Capitalist Hippie.  Reported by Jackie Snow, Catherine Baab-Muguira, and Joseph Zeballos-Roig.  Hosted by Marco Pimentel.  Produced by Simon Litt.  Edited by Georgina Kemp Walker.  
What if one of the biggest energy wins in your home is hiding in plain sight? In this episode of The Capitalist Hippie podcast, host Marco Pimentel sits down with Luke Winston-Almanzar, CEO and co-founder of Reservoir. Together, they break down why hot water is a surprisingly large slice of household energy use, how smart heat pump tech can deliver ~4x efficiency, and why "connected" home hardware can become a real grid resource.
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