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Disruptive Influence: The Business Storytelling & Brand Communication Podcast
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Disruptive Influence: The Business Storytelling & Brand Communication Podcast

Author: Jeff Abracen

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If you know what you do but struggle to talk about it in a way that lands - this podcast is for you.


Most founders, creators, and leaders have the expertise…but not the story, clarity, or communication skills to express it with confidence, conviction, and influence.


Disruptive Influence is the storytelling, communication, and executive presence podcast for founders, solopreneurs, and LinkedIn-era leaders who want to communicate with more clarity and power - in meetings, in pitches, in content, and in everyday conversations.


Learn how to:

  • turn lived experience into clear, compelling stories
  • communicate with clarity, confidence, and executive presence
  • build a strong POV that attracts the right people
  • sell your ideas, your value, and your vision with conviction
  • unlock the mindset shifts behind real influence and high-performance communication


Hosted by Jeff Abracen - executive storytelling coach, former agency VP, Creative Director, and creator of the Disruptive Influence™ system - each episode reveals how exceptional thinkers shape narratives, build presence, and communicate in ways that create opportunity.


Through a mix of solo tactical episodes and deep conversations with founders and creators who are disrupting and influencing their industries in their own way, you’ll learn how real leaders think, speak, and tell stories that move people.


If you're building a company, growing a personal brand on LinkedIn, leading a team, or simply want to communicate with more confidence and conviction - this podcast gives you the tools and perspective shifts to become the most influential person in the room.


➞ Subscribe and learn how to tell stories that sell - and speak with clarity, confidence, and conviction.


 ➞ Connect with Jeff Abracen on LinkedIn to continue the conversation.

43 Episodes
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Joel Holtby believes creativity should be the most exciting part of any business — not something optimized into submission. As Founder & Global Co-CCO of Courage, one of Canada’s most awarded creative agencies, Joel has helped build work for brands including KFC, KitKat, CIBC, Nescafé and more. In this conversation, Joel & Jeff get into why creativity and efficiency often sit at opposite ends of the spectrum, why people don’t actually hate advertising, how Courage finds human truths t...
Jodie Cook believes there are no unique messages - only unique messengers. And in a time when AI can create almost anything, who you are might matter more than ever. Jodie is the founder of Coachvox, a Forbes contributor, exited agency founder, author and competitive powerlifter for Great Britain. She talks with Jeff about using AI to create more freedom - not more work - the three moats every expert needs to build, why your personal brand should do the selling before you enter the room, and ...
What if the secret to building a better business isn’t being slightly better than everyone else - but becoming impossible to compare? Josh Lowman is the founder of Gold Front, a category design studio that helps companies create, define and own their categories. In this conversation, Josh explains why differentiation usually gets ignored, how category strategy can align an entire company and why founders need a simpler place in their minds from which to tell their story. But this episode goes...
What if selling wasn’t about convincing someone to choose you - but helping them confidently make the right decision? In this episode of the Disruptive Influence Podcast, Jeff Abracen speaks with Alli Rizacos about selling with more structure, confidence and humanity - without the pressure, manipulation or ick traditionally associated with sales. Alli explains why buyers need three things before they are ready to act: awareness of the real problem, enough urgency to change and trust that you ...
Build the Business. Keep the Life. What if the goal wasn’t to build the biggest business possible - but to intentionally design one that gives you enough? In this episode of the Disruptive Influence Podcast, Jeff Abracen speaks with Jacob Pegs, a writer, marketer and architect of freedom-based businesses, about creating a highly leveraged one-person business without sacrificing your health, creativity or family life. Jacob shares how becoming a father forced him to rethink the business he wa...
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