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Alt Marketing School

Alt Marketing School

Author: Fab Giovanetti

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Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

370 Episodes
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Business of Marketing is 13 November in London grab your ticket and meet the full speaker line-up: Get your ticketAhead of the event, Fab sits down with speaker Eraj Lodhi to talk about the unconventional skill behind her career so far: audacity, not confidence. They get into how a handful of "joke" DMs to major founders built her entire community from scratch, and why she's become deliberate about testing every room, podcast and platform before deciding it's actually hers.ABOUT YOUR TEACHERAbout your teacherEraj Lodhi moved to the UK from Pakistan in 2023 with no network and too much audacity. Two years later she's PMW 30 Under 30, Alt Marketing School's Top Marketer to Watch, and the Founder of Plot Out Loud, a global platform built on one belief: people don't remember what you said, they remember how you made them feel. That's not just instinct — her MSc research proved it. She also hosts PlotCast, where leaders from Microsoft, CNN and Citibank tell the stories they usually keep private.LinkedIn: Eraj LodhiInstagram: erajlodhiiBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingDesign like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3View all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify
Business of Marketing is 13 November in London grab your ticket and meet the full speaker line-up: Get your ticketAhead of the event, Fab sits down with speaker Raina Das (AKA The Marketing Cheerleader, and the one-woman marketing department behind binary10) to talk about the mindset that got her from Calcutta to the UK at 20 with zero certainty, why confidence is a skill you build rather than a feeling you wait for, and the real power of finding the right accountability partner. They close with a quickfire round on memes vs gifs, hot takes vs yaps, reels vs carousels, and the one platform she'd pick if she could only use one.ABOUT YOUR TEACHERAbout your teacherMeet Raina - the self-proclaimed Marketing Cheerleader and honestly, the title couldn't be more apt! While cheering on others, she built a community of 32000 people on LinkedIn! She is the 9-5 Marketing girl at binary10, running the whole show from branding, socials, website, podcast- if it's got the company's name on it, she probably touched it! 🪄And by the evenings, she becomes the Chief Cheerleading Officer at The Marketing Cheerleader 📣 Last but not least, she thinks Canva is her Bestie, clearly when Canva is every girlie's bestie!!LinkedIn: Raina DasInstagram: themarketingcheerleaderBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingDesign like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3View all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify
Meet Krishna, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: clickFab brings speaker Krishna on the podcast to chat why kindness is a business skill, how to say yes to opportunities without losing your boundaries, and how productising your services buys back your time.ABOUT YOUR TEACHERKrishna Solanki is the founder and creative director of Krishna Solanki Designs (KSD), an award-winning brand and Squarespace website design agency based in Cambridge, UK.With 20 years of experience, she helps established independent businesses, startups, and SMEs elevate their online presence through distinctive brand identities and bold, converting Squarespace websites.Known for making the complex feel simple, Krishna brings design flair, trusted processes, and spot-on project management to every client she works with, because great design should also be a great experience. She also teaches business owners how to package and productise their services through her signature course, Package Your Services.Instagram: clickLinkedIn: clickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingDesign like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3View all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify
The doors for the All-Access Pass are closing soon for this round: if you’ve been thinking about joining us, now’s the time: Join hereCoach Paulina Folaron joins Fab to talk holiday campaign planning: the timing mistakes marketers make every year, whether your brand even needs a “Christmas angle,” and a live reverse-engineering of three years of AMS’s own holiday campaigns.ABOUT YOUR TEACHERPaulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time.LinkedIn: Paulina FolaronBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai’s newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify
Meet Mel, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: clickFab brings speaker Mel on the podcast to chat why being interested beats trying to be interesting, why your marketing career doesn't need to be a straight line, and why you're always at least one week ahead of someone who needs what you already know.ABOUT YOUR TEACHERMel is a freelance copywriter and Managing Partner and Brand Voice Lead at Copy Or Die, the copywriting agency for brands who wanna live forever.She also hosts the indie business club podcast for freelancers, founders and business owners, talking about all the issues that face people doing their own thing. Mel's a qualified careers advisor, event speaker and Freelancer Magazine columnist. She lives with her family in Northamptonshire, far too far from the sea.Instagram: clickLinkedIn: clickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingDesign like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3View all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify
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