Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode of Filling Seats, host sits down with Diego H. Meeroff, MBA, Chief Marketing Officer and Associate Vice President at Georgia Southern University. Drawing on his 15-year higher education career and previous leadership roles across the travel and hospitality sectors, including Disney World and Royal Caribbean. Diego shares how higher ed institutions can bridge the gap between top-of-funnel brand awareness and trackable, sustainable enrollment growth. Georgia Southern University ...

Episode Overview Higher Ed marketers know their audience and what they want to communicate, but translating that into a video people actually want to watch requires a completely different skill set. In this episode, Jonathan Clues is joined by Jacob Beizer to discuss common video marketing pitfalls and how to fix them. Jacob brings a wealth of experience, having helped Harvard Kennedy School (HKS) raise brand awareness, significantly grow its YouTube presence, and launch a TikTok channel that...

In this episode of Filling Seats, Jonathan Clues talks with Jeff Kallay, Senior Vice President at Echo Delta, about the evolution of the campus visit and why it remains one of the most important moments in the enrollment journey. Jeff has spent nearly two decades helping colleges and universities rethink the campus visit experience. In this conversation, he explains why the visit still matters deeply, but also why many tours fail to connect with students and families in the way they should. J...

In this episode of Filling Seats, Jonathan Clues talks with Scott Novak, Founder and Partner at Small College Consulting, about the challenges and opportunities facing small colleges today. Scott has worked with hundreds of small colleges throughout his career and brings a clear perspective on what makes these institutions special, where they often struggle, and why they need to think differently about enrollment marketing. The conversation explores why small colleges cannot simply copy the p...

In this episode of Filling Seats, Jonathan Clues talks with Amber Fitzgerald, Director of Enrollment Visitor Services at Suffolk University, about how the campus visit has evolved from a single on-campus moment into a much broader student journey. Amber shares how Suffolk thinks about the visit before, during, and after a student arrives on campus, and why digital engagement now plays such an important role in creating excitement, building trust, and helping students feel prepared. The conver...