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Force Multiplier

Author: Danny Attias

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Technology moves fast, but are we asking the right questions?

Welcome to Force Multiplier. Hosted by Danny Attias, VP, UK & Europe at Cloudforce (and former #1 CIO) we explore the conviction that while AI is the tool, people remain the true multiplier.

We sit down with visionaries to discuss building a future of meaningful work, not just efficiency. From becoming "fearless learners" to mastering the emotional resilience needed for disruption, we uncover how to amplify human potential, not replace it.

AI is the tool. You are the multiplier. Join us.
10 Episodes
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In London on Force Multiplier, host and guest swap seats as Danny discusses how a teenage incident around alcohol shaped his belief in personal responsibility and control of self, not others, including why he doesn’t drink. He describes empowering teams by deleting work apps on leave and planning successors, and shares his core principle of using privilege to help others, shaped by his North African Jewish heritage and refugee parents. Danny explains raising his daughter by treating her like an adult and involving her in decisions; she later became a key mentor as he left a senior CIO role at London Business School to join Cloudforce. He contrasts fulfilling “good stress” in high-growth startups with toxic workplaces, argues employees should grow rather than take roles they fully know, and outlines a non-transactional, integrity-driven approach to “selling” by showing value. They discuss AI’s risks for education, the need for responsible use, community learning among customers, and focusing on outcomes, concluding with advice to trust yourself and be a “go-giver.”01:07 Responsibility Over Excuses03:29 Control and Letting Go06:03 Privilege and Opening Doors07:21 Heritage and Family Values11:18 Parenting for Responsibility13:35 Leaving CIO for Startup17:32 Calculated Risk and Reinvention20:46 Toxic Job and Contractor Lessons24:36 Startup Stress and Empowered Teams30:35 Moving Fast in Europe32:09 AI Speed Culture33:22 Signals To Product35:12 Selling As A Peer39:06 Integrity And Persona41:06 Bias And First Impressions43:11 User Focus And Impact46:43 Students And Cognitive Decay49:25 Education Leaders Collaborate53:34 Guardrails And Reality56:58 Force For Good With AI01:01:11 Advice And Giving Back01:05:05 Closing Reflections
In this episode of Force Multiplier, Danny is joined by Cerys Hutton, AI Centre of Excellence Lead and Head of Warwick Digital Academy.Cerys and Danny discuss cognitive deskilling, growing privacy concerns, and shifting attitudes toward AI-generated content.If you like Force Multiplier, make sure to check out Danny’s debut podcast Sondership, which shares Inspiring Stories from People with Purpose at Sondership.comLinks:Follow Cerys on LinkedIn here:https://www.linkedin.com/in/ceryshutton/Watch Hannah Fry’s video on building an AI Agent:https://www.youtube.com/watch?v=WnzR5aOElvw00:17 Cerys Mission And Ethics02:15 AI Risks In Education04:43 Parenting And Tech Boundaries06:51 Future Jobs And Squiggly Careers09:25 Product Mindset For GenAI10:34 Warwick AI Strategy12:50 Polarisation And Culture Clash16:00 Early Wins And Use Cases19:16 Building AI Literacy26:17 Privacy Backlash And Regulation30:32 Choosing Models And Avoiding Slop33:16 Eighteen Month Vision36:27 Invisible AI And Closing Thoughts
In this episode of Force Multiplier, recorded in our brand new home studio in London, Danny is joined by Professor Baba Sheba of City St. George’s, University of LondonBaba and Danny talk flipping AI on its head, where AI becomes the prompter, and the user the learner. We also hear about Baba’s Diaspora Nexus, and the potential that comes from bringing together a community of like-minded people. If you like Force Multiplier, make sure to check out Danny’s debut podcast Sondership, which shares Inspiring Stories from People with Purpose at Sondership.comLinks:Follow Baba on LinkedIn here: https://www.linkedin.com/in/babasheba/Read more about the Diaspora Nexus on Baba’s Substack: https://blueprintnotes.substack.com/p/diaspora-nexus-london-and-the-caseChapters00:00 Social Media Wake Up01:07 Meet Professor Sheba02:23 Leading Digital Change04:54 AI Accelerator Program07:03 AI Is Not Just Tool08:44 Critical Thinking Risks12:06 Human AI Collaboration14:49 Project X Core Skills16:11 Duolog Learning Platform18:54 Nebula One AI Gateway23:14 Measuring Impact Maturity25:19 Student Led Prototyping28:42 Role Play Studio Simulations30:53 Choosing Models Ecosystems33:45 AI Powered Viva Exams36:37 Diaspora Nexus Network38:43 Rural Education Potential
Live from Manchester, Danny interviews Dr. Miri Firth from the University of Manchester about AI as a core employability skill and the importance of keeping humans central. Firth explains her work on “flexible assessment,” describing multiple kinds of assessment flexibility (mode, deadlines, word count) that increase student autonomy and reduce poor AI use by avoiding single-answer tasks. They discuss using AI openly for formative drafting and feedback, supporting international students with translation, and helping learners rehearse presentations. Both argue human “transferable skills” remain essential, confidence, curiosity, adaptability, empathy, critical thinking, ethics, and lifelong learning, especially as tools change quickly. They critique AI-generated communication on social platforms, emphasise human connection and creativity, and note tensions around creative IP. The episode closes with reflections on agile leadership and combining humans and AI to accelerate product evolution.01:39 Change Through Employability02:27 Flexible Assessment Explained04:36 AI In Assessment Policy06:18 Humans Still Matter07:28 Transferable Skills For Work10:25 Ethics Kindness And Honesty12:01 AI For Student Communication13:02 AI Written Content Fatigue15:28 Inclusive Communication With AI16:51 Curiosity Over Laziness17:34 National AI Education Research18:14 Human Awareness With AI18:45 Creativity And Gen AI19:36 Protecting The Human Touch21:24 Why Live Art Still Matters23:01 Libraries And Shared Spaces24:23 Future Graduate Skills27:56 Speed Of Change Reality Check30:07 Mindsets And Diverse Teams33:14 AI In The Workforce
Recorded in New York, Danny is joined by Dr. Michael J. Jabbour, AI Innovation Officer at Microsoft to delve into how AI is affecting parenting, the difference between education and training, and the importance of agency, presence, and comfort with ambiguity. We also get to hear Michael read from his recent children’s book series ‘The Giving Mind’, inspired by conversations with his daughter.If you like Force Multiplier, make sure to check out Danny’s debut podcast ⁠Sondership⁠, which shares Inspiring Stories from People with Purpose at Sondership.com Purchase ‘The Giving Mind’ here: ⁠https://www.amazon.co.uk/Giving-Mind/dp/1972829009⁠Follow Michael on Substack:⁠https://substack.com/@michaeljjabbour/posts⁠Michael’s Website:⁠https://www.michaeljabbour.com/Chapters01:08 From Medicine to Government Tech04:47 Culture Shapes AI Adoption07:16 Education Versus Training15:57 Answers Are Free Now19:00 Writing The Giving Mind22:22 Michael Reads The Giving Mind25:21 A Different Type of Human28:09 Parenting and Hidden Influences30:11 Are We Living in a Simulation?33:53 Offline Time and Voice AI37:57 Learning to Handle Ambiguity45:36 Compiled Intent and Outcomes46:57 Mourning Dead Skills49:57 AI Sommelier and Harnesses54:11 Platform Shifts and First Encounters57:42 nebulaONE
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