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The Artist
The Artist
Author: Roos van der Jagt
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© Roos van der Jagt
Description
What does an artist’s life really look like before the exhibition opens?
This podcast goes behind the finished work: the doubt, money, discipline, negotiations, ambition, technology, authorship and survival.
As I prepare for exhibitions and photography fairs, I document the decisions in real time.
No masterclass. No highlight reel. Just the process, unfiltered.
Think of it as a studio door left slightly open.
This podcast goes behind the finished work: the doubt, money, discipline, negotiations, ambition, technology, authorship and survival.
As I prepare for exhibitions and photography fairs, I document the decisions in real time.
No masterclass. No highlight reel. Just the process, unfiltered.
Think of it as a studio door left slightly open.
31 Episodes
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How do you stay true to your artistic vision when other people criticise your work, question your prices, make promises, or try to influence your direction?In this final episode, we explore criticism, praise, intuition, self-reflection, artist management, pricing, creative confidence, and the importance of trusting your own internal compass. Your work stands close to who you are, and every person views it through their own experiences, fears, ambitions, preferences, and projections.Criticism can contain useful information, but it is not an instruction. Learn to use your emotional and physical reactions as signals. When a comment makes you angry, uncomfortable, or defensive, ask yourself what that response reveals. Use the insight to strengthen your skills and future work—without replacing your own vision with someone else’s.We also discuss why artists should not lower their prices simply because someone claims the work is too expensive or that they lack experience. A buyer’s budget is not a verdict on your value. Research the market, understand your own worth, and never allow insecurity to become someone else’s negotiation tool.Before working with a manager, agent, gallery, client, or adviser, investigate who they are, which artists they have represented, what results they have achieved, what percentage they charge, and whether their promises are supported by evidence. Direct contact may sometimes create more value than management that takes a large commission but delivers very little.This episode also looks at periods in which work is widely seen but does not yet sell, the unpredictable waves of recognition and fame, and the importance of building financial reserves when income suddenly increases.Listen to criticism. Examine praise. Research people and opportunities. Trust your gut feeling. Improve your skills. Remain realistic about success—but never hand the authorship of your work, price, identity, or direction to someone else.
Should artists pay to enter competitions? My answer is clear: no.In this episode, we examine how artists, filmmakers, musicians, photographers, designers, and other creatives can use competitions strategically without wasting money, giving away valuable rights, or becoming content for organisations that mainly benefit themselves.A good competition should offer something real: visibility, a credible prize, useful contacts, professional exposure, tools, credits, a screening, an exhibition, or a meaningful new audience. But before entering, research the organisation. Check whether previous winners actually exist, whether prizes were really awarded, whether the judging is clear, and whether the opportunity fits your work, values, and direction.We also discuss copyright, intellectual-property rights, licensing, attribution, source files, prompts, AI data use, public voting, and what organisers are allowed to do with submitted work. Retaining copyright does not automatically mean retaining control.Special attention is given to online contests that ask participants to connect a crypto wallet or claim a prize through an unfamiliar link. Never connect a wallet before verifying the organisation, the website, and the exact permissions involved.Competitions can be worth the risk when the work already exists, the organiser is credible, participation is free, and the possible benefit is meaningful. But do not pay for the chance to be selected.Before entering, ask: What does this give me? What am I giving away? And does this opportunity truly deserve my work?
How do you become visible as an artist without losing authenticity, exaggerating your achievements, or turning your entire practice into marketing?In this episode, we explore why talented artists often wait too long to present themselves confidently. They wait for gallery representation, institutional recognition, press coverage, or permission from someone with authority—while the world remains unaware of the work they have already created.We discuss artist visibility, self-promotion, personal branding, pitching creative work, and building recognition through repetition. Being visible across websites, social media, exhibitions, films, newsletters, competitions, and professional networks does not make an artist unfocused when the connection between the work remains clear.This episode also reclaims “fake it until you make it” as professional preparation rather than deception: creating the portfolio, biography, pitch, and public presence before external validation is complete. It means presenting real achievements with confidence, asking for opportunities, and refusing to minimise work that deserves a public life.For visual artists, filmmakers, photographers, designers, musicians, writers, and multidisciplinary creatives who want to become more recognisable without becoming a full-time content creator.Visibility does not guarantee success. But people cannot remember, recommend, support, or commission work they never encounter. Show the work. Name what you have achieved. Explain what you are building. Give the world enough opportunities to recognise you.
How can artists build a direct audience and sell their work without depending entirely on galleries, agents, art fairs, online platforms, or social-media algorithms?In this episode, we explore how artists can create a sustainable market through their own website, mailing list, social media, studio visits, professional network, and direct relationships with collectors and supporters.A website alone is not a market. Social-media visibility is temporary. Followers are not automatically buyers. Building a market means creating recognition, trust, and a clear path from discovering the work to learning more, making contact, or purchasing it.We discuss the importance of keeping your artist website, biography, portfolio, exhibitions, awards, prices, and available work up to date. We also look at direct art sales, newsletters, audience building, secure payments, shipping, different price levels, editions, prints, and the difference between having an audience and having a real market.This episode is for visual artists, photographers, filmmakers, designers, and other creative professionals who want to become less dependent on gatekeepers without rejecting galleries, agencies, or online marketplaces completely.Building your own market does not mean doing everything alone. It means owning enough of the relationship with your audience that your visibility can continue when a platform, exhibition, algorithm, or professional partner moves on.
How do you price your art without undervaluing yourself, confusing price with self-worth, or damaging the future of your practice?In this episode, we explore the difference between personal worth, artistic value, and market price. Pricing art is not a simple formula. It is shaped by materials, time, experience, exhibition history, demand, commissions, production costs, previous sales, professional context, and the kind of artistic career you want to build.We discuss why setting prices too low can make future growth difficult, why higher prices are not automatically more professional, and how inconsistent discounts across galleries, art fairs, online platforms, and your own website can weaken trust.The episode also looks at artwork editions, smaller accessible pieces, commissions, sales records, market research, and the importance of keeping your artist biography, portfolio, exhibitions, awards, and achievements up to date.This is for visual artists, photographers, filmmakers, designers, and other creative professionals who want to sell their work without allowing buyers, platforms, galleries, or fear to define its value entirely from the outside.Knowing the value of your work does not mean choosing the highest possible price. It means setting a price that is informed, coherent, sustainable, and strong enough to support the future of your practice.




